Blog
Blog, page 3 of 7
Playbooks, product updates, and points of view on growing retail revenue with AI.
GuidesThe Search for Smarter Shopping: The Power of Product Content
Findings from a consumer shopping survey conducted by Lily AI in January 2025, on the heels of the 2024 holiday season, assessing consumer sentiment toward online search and discovery.
GuidesA-Z Glossary: Key Concepts in AI-Powered Search, Commerce, and Advertising
Do you know your product attribution from your measurement attribution? An A-Z glossary of product attributes and content enrichment, AI search and discovery, measurement, and agentic AI.
ProductLily AI’s Winter 2025 Release Is Here
Lily AI’s Winter 2025 release brings a suite of advanced features that transform how retailers optimize product catalogs for discoverability and conversion across every channel.
TakesTapestry Exec: Saying No to AI is Like Saying ‘No, We Don’t Like Money’
At the SJ Fall Summit, Tapestry's SVP of Global Digital Product & Omnichannel Innovation opened with a mic-drop moment: saying no to AI is like saying “No, we don't like money.”
CompanyAI Improving Search, Naturally, and Other Takeaways from Legends of Commerce Hosted by Coresight Research
On December 3rd, 2024, retail leaders gathered during the peak of Cyber Week at Legends of Commerce to discuss the hottest topics in retail today. Was AI on the agenda? AI-bsolutely!
VideoHow AI Can (really) Deliver Hyper-Relevant Experiences: AI in Retail Leaders Podcast
Lily AI president Ahmed Naiem joined AiR host Matthew Smith for a discussion on how artificial intelligence is reshaping the retail industry.
VideoVibe Shift: Elevating Shopping Ads with AI-Powered Natural Language Search
In this Live Demo recorded at SMX Next, Lily AI demoed our product attributes platform and no-code GMC integration that enriches product catalogs to boost shopping ad performance.
TakesThe AI-Fueled Vibe Shift Happening in Product Search
In our SMX Next demo session we explored how retailers can navigate an evolving product search landscape where consumers are no longer confined to traditional search engines.
ProductLily AI Unveils Its No-Code Product Attributes Platform
The next generation of the Lily AI product attribute platform is now available. With the Lily app, retailers and brands get end-to-end control over attribute management and workflows.
ProductStart Harnessing Natural Language Search to Optimize Google Ad Performance
Google Shopping Ads are perhaps a retail marketer's most powerful weapon, and optimizing them with AI makes ads even more powerful. Here's how to operationalize natural consumer language.
GuidesHow AI Connects With Consumers Shopping for the Holidays . . . Wherever They Are!
Economic uncertainty and a shorter holiday season make 2024 feel faster-paced and unpredictable. Retailers cannot just remind holiday shoppers they exist; they have to inspire them.
TakesAI Index Deep Dive: Top 10 Fashion Brands
A peek at the top 10 fashion brands in the 2024 Retail AI Index, and the innovative ways they use AI to serve customers, boost personalization, and enhance internal processes.
GuidesThe Inaugural Retail AI Index: Celebrating the Top 100 Brands and Retailers
The inaugural 2024 Retail AI Index, completed with Radii Group, ranks the top 100 brands and retailers and shows how AI is visibly reshaping apparel, footwear, beauty, and home.
ProductPartner Spotlight: Algolia
Algolia is the leader in search, and horizontal AI search solutions like Algolia work best when integrated with vertical AI search solutions like Lily AI. It's 1+1=5.
TakesFrom Y3K to Indie Sleaze: Brat Summer’s 4 Key Fashion Trends
Charli XCX’s brat is a critical and commercial hit, and social media has run with it. Several of today’s hottest fashion trends now fall squarely into the brat summer aesthetic.
TakesHow to Harness the Natural Language of the Customer to Dominate The Present and Future of Search: Part 3
AI is changing the way people search and shop. Part 3 of our series on why rich product attributes in the language of the customer are critical to surviving and thriving.
TakesWhy Product Attributes Are Key to Dominating Search on Google, and Beyond: Part 2
Search is changing thanks to AI, and almost all eyes are on Google. A look at the shifting search landscape and the evolving search and shopping habits behind it.
ProductWhy Product Attributes Are Key to Dominating Google Shopping Ads: Part 1
The ways people speak and shop evolve every day, and brands must keep up. How to nail customer-centric product attributes to connect with shoppers via Google Shopping Ads.
ProductPartner Spotlight: Bloomreach
Both Bloomreach and Lily AI are leaders in connecting consumers to products, so it's no wonder we have partnered to enhance ecommerce product discoverability.
TakesHot 2024 Summer Trends: Athleisure & Americana-Inspired Fashion Product Attributes
Retailers who sell athleisure can optimize product listings with athleisure-inspired attributes ahead of the 2024 Summer Games. A look at the season's hottest athletic-inspired trends.
CompanyPartner Spotlight: Microsoft
For two years Lily AI has been part of the Microsoft Partner Network. Now its AI-powered product attribution is available to retailers through the Microsoft Azure Consumption Commitment program.
GuidesWhen Is the Right Time to Implement Product Content Optimization for Descriptions, Attributes, and Metadata?
It is always the right time to improve your product data. But re-platforming, piloting, or building in-house can make it feel otherwise, so here is a plan for every stage.
CompanyPurva Gupta Honored as Ad Age Leading Women & Rising Star Awards
Lily AI Co-Founder and CEO Purva Gupta is among the 2024 Ad Age Leading Women honorees, celebrated for creating opportunity and driving transformation in marketing and advertising.
VideoPurva Gupta, Lily AI Co-Founder and CEO, on Bloomberg Markets: The Close
Purva Gupta discusses the progress of AI technology accuracy in the retail space with Romaine Bostick on “Bloomberg Markets: The Close” on November 10th, 2023.