Lily AI’s Winter 2025 Release Is Here

Lily AI’s 2025 Winter Release

We are excited to announce a suite of advanced features and capabilities that will transform how retailers and brands optimize their product catalogs for enhanced discoverability and conversion across both existing and emerging channels and platforms.

Specifically, this latest release empowers Performance Marketers with unprecedented advantage over their product attribute management with dynamic intelligence that maximizes Google ad spend. Additionally, eCommerce teams benefit from automated catalog enrichment at scale to drive sales for both 1st party and 3rd party sellers alike.

Read on for all the highlights of our latest product release.

AI Performance Marketer for Google Ads:

Drive more traffic and sales from Google by optimizing your Quality Score, Ad Rank, and overall win rates through:

• Dynamic, relevant, and accurate AI-generated product content enrichment
• Natural consumer language product attributes, contextual tags, and descriptive phrases
• Search-optimized product data on both Google Merchant Center (GMC) and eCommerce sites

Team Efficiency and Productivity:

Supercharge your product setup process with AI by automatically populating vast arrays of attributes, contextual tags, and descriptive phrases for retail catalogs in order to empower teams to:

• Drastically reduce manual input and review
• Minimize product data errors
• Ensure product taxonomy alignment
• Create richer, more comprehensive product records
• Operate with unprecedented speed and efficiency

Marketplace Optimization:

Supercharge your marketplace ecosystem for buyers and sellers alike by:

• Providing third-party sellers with robust, accurate product data at scale
• Seamlessly harmonizing information with first-party reporting and analytics
• Creating a cohesive shopping experience across the entire platform

AI-driven Dynamic Intelligence:

Ensures products are more discoverable with the power of AI:

• Continuously analyze search behavior and decode intent in order to distill phrases into optimized, platform-specific data streams
• Create a dynamic feedback loop that constantly evolves to match shopper needs and with the most relevant products
• Ensure product feeds and product display pages (PDPs) are automatically updated with the most robust, up-to-the-minute consumer terminology across all digital touchpoints

Optimizing Search Experiences, Everywhere

Together, these new features and capabilities help brands and retailers ensure the right products are found everywhere that a consumer may start her search, whether it’s on site, on social, in a search engine, or an AI-powered experience or answer engine.

Visit Lily AI at the 2025 NRF Big Show to experience firsthand how our AI-powered product attributes platform is transforming Google advertising for retail, and shopping search and discovery. The team will be available in the Innovators Showcase at the Javits Center, Booth #8101, January 12-14, 2025