Topic
Product feed optimization
Product feed optimization is the work of improving the product-language record (titles, attributes, descriptions and taxonomy) that Google Shopping, Meta Advantage+, onsite search and AI assistants all read before deciding whether to show your product.
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All posts on product feed optimization
- What actually goes in Google Merchant Center conversational attributesGuides ·
- Merchant Center suspended for misrepresentation: the checklist, in the order we find themGuides ·
- Google says conversational attributes are optional. History says otherwise.Takes ·
- It always turns out to be a feedTakes ·
- Automation commoditized everything except your feedTakes ·
- $80M in incremental revenue last month, one optimization: the feedCustomers ·
Case studies
Fast-growing performance apparel brandRevenue +7.3%
How a fast-growing performance apparel brand turned product data into a 7.3% revenue lift on Google Shopping
Global home furnishings retailerRevenue +5.7%
How a global home furnishings retailer grew Google Shopping revenue 5.7%, while clicks went down
A.L.C.Net sales +129%
How A.L.C. boosted full-catalog product discovery on Google
Luxury home brandROAS boost in 2 weeks
How a luxury home brand boosted sales from Shopify site search and Google search
TapestryDouble-digit search lifts