All customer stories
Global home furnishings retailerRevenue +5.7%
How a global home furnishings retailer grew Google Shopping revenue 5.7%, while clicks went down
A controlled 28-day A/B test in Google Merchant Center showed that enriching product data — with no change to bids or budget — drove more revenue from better-qualified traffic, even as clicks fell.
+5.7%
Google Shopping revenue per product
+3.2%
Impressions
-1.3%
Clicks (fewer, higher-intent)
28 days
Matched-control A/B test
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