The relentless rise of omnichannel retail continues to reshape consumer behavior in fashion and e-commerce as a whole. Currently, 33% of retail sales in the United States are through e-commerce, with even more customers lured online since the pandemic. Not all companies are equipped to handle the influx, however. Retailers need to invest in new skills, new technology and new processes to compete. This also requires a bolder approach to personalization and product data. With the incumbent strategy falling short of consumer needs, here’s what retailers must do to respond to online consumer behavior in 2021.
Granular product data is a priceless resource for helping online fashion retailers improve their demand forecasting and inventory planning. Find out how detailed product attributes can boost sales and optimize inventory planning.
Search functionality on the website is absolutely fundamental to e-commerce vendors, but is it on your list of priorities for 2021? Learn why it should be, why even the biggest brands in the business struggle to get it right, and how you can improve your search results almost immediately.
Simple product attributes can fuel basic searches and populate a landing page, but they provide a shaky foundation for a personalized digital experience. Learn how creating better and deeper product attributes can create richer data sets and empower your brand to connect emotionally with more customers.
The quality and efficiency of your on-site search is one of the cornerstones of product discovery. Following our 6-step checklist will help you improve your e-commerce site search and make for happier shoppers.
The most effective marketing strategies don’t just focus on a great product or a clearly defined customer—they synthesize product intelligence and customer intelligence to create a personalized experience for every consumer. Here’s how Lily AI can help you get the most from your marketing.
E-commerce retailers use fashion tagging to help their search engines deliver more accurate results to customers. See how Lily AI’s deep tagging and AI algorithms lead to better results.
The majority of modern consumers are Millennials, which means the majority of your marketing strategy should cater to their specific needs. Here’s how Lily AI uses Millennial consumer behavior to give your brand a boost and help you reach your most important customers.
