Lily AI Blog

New
April 6, 2021

Product Intelligence and Customer Intelligence: Why Your Marketing Strategy Needs Both

The most effective marketing strategies don’t just focus on a great product or a clearly defined customer—they synthesize product intelligence and customer intelligence to create a personalized experience for every consumer. Here’s how Lily AI can help you get the most from your marketing.

Fashion Tagging
April 5, 2021

What Is Fashion Tagging and How Does Lily AI Do It Differently?

E-commerce retailers use fashion tagging to help their search engines deliver more accurate results to customers. See how Lily AI’s deep tagging and AI algorithms lead to better results.

Consumer Behavior
April 4, 2021

How AI Technology Can Help You Reach Today’s Millennial Shopper

The majority of modern consumers are Millennials, which means the majority of your marketing strategy should cater to their specific needs. Here’s how Lily AI uses Millennial consumer behavior to give your brand a boost and help you reach your most important customers.

Psychographics
April 3, 2021

Upgrading from Demographics to Psychographics is the Edge Retailers Need Right Now

The combination of demographics and psychographics in marketing leads to more relevant, contextual search results for a hyper-personalized experience online. Learn how Lily AI can deliver an experience akin to what customers might experience at upscale brick-and-mortar retail stores.

Experiential Retail
April 2, 2021

Experiential Retail Without In-Store Shopping? Here’s How to Do It Right

How can online retailers bring experiential shopping to the digital realm? Creative thinking and the right tech can help.

Industry Trends
April 1, 2021

Consumer Behavior Trends to Watch Due to the Pandemic

Like it or not, consumer behavior trends have shifted. Take a look at how both the pandemic and technology is driving users to embrace the online retail experience.

Personalization
March 29, 2021

It's Not About Personalization; It's About Connecting Shoppers to What They Want and Need

Personalization is currently the “flavor of the month” in e-commerce marketing, but it’s not easy to get right. Learn how to look beyond product discovery, and leverage your existing website to create psychologically sound, individualized shopping experiences for every single customer.

Retail Strategy
March 25, 2021

Retail Strategy: How Can Fashion Retail Brands Survive in 2021?

What is your retail strategy for 2021? Disruptions are likely to continue for most of the year, and sales are projected to rebound slowly. Learn what strategies other retailers are following, and how canny investment in new technology can help you survive and thrive in the new operating environment