Why Great Data Taxonomy Is So Important

Inadequate data taxonomy adversely impacts the customer experience and sales of e-commerce brands. So what is inadequate data taxonomy, and how can improving it be a game-changer?

January 4, 2021
New

Build Better Brand Loyalty With More Meaningful Consumer Profiles

Meaningful consumer profiles help e-commerce retailers build brand loyalty with their customers. Find out how Lily AI leverages deep data for true personalization and better consumer insights.

January 4, 2021
New

Now Is The Time to Improve Your Brand's Digital Experience — But How?

The COVID crisis accelerated the existing transition from brick-and-mortar retail to online and hybrid options. Learn how AI can help you give your customers the kind of online shopping experience they dream of, with hyper-personalized suggestions.

December 9, 2020
E-Commerce

Why Psychographic Segmentation is the Future for E-commerce

How granular can psychographic segmentation get? Very – with the right tools. It offers a competitive advantage for e-commerce brands. Learn how it works.

December 2, 2020
Industry Trends

4 Retail Trends Changing the Way People Shop Online

E-commerce trends are a dime a dozen, but what’s most important? Smart online clothing retailers are following these retail industry trends for success.

November 23, 2020
Personalization

How Fashion Brands Can Use Psychographic Profiles to Customize Marketing at Scale

Psychographic profiles can help personalize product recommendations, optimize on-site search results, and create tailored email marketing campaigns. Learn more about psychographics in marketing and putting it to use.

November 13, 2020
Personalization

3 Ways AI Will Continue to Transform E-commerce in 2021

Brands have been using AI in retail and e-commerce for years. Discover how AI and machine learning continue to be a big trend, helping brands enhance their shopping experience.

November 3, 2020
Industry Trends

Is Your Shopping Experience Truly Personalized? How Brands Can Do It Better

Does your online shopping experience deliver hyper personalization? Read on to discover four ways your e-commerce site may be missing the mark on true hyper personalization.

October 21, 2020
Personalization

A Fashion Retail Future Without Stores? It's Suddenly More Likely 

Would you have imagined a fashion industry without stores in the future. While some stores may survive, digital innovation is the mandate for any retailer with a path to the future.

April 22, 2020
Industry Trends

Coronavirus’ Impact Highlights the Need to Invest in the Next Generation of eCommerce - For Now and For the Long Haul

Retailers can act now to lessen the impact of the coronavirus' economic challenges now that will also have lasting positive benefits.

March 12, 2020
Industry Trends

Lily AI Raises $12.5M to Help Retail Understand the Emotional Context of Individual Customers

‍We just raised $12.5 million in our A round led by Canaan with support from existing investors NEA, Fernbrook Management and Unshackled Ventures. Here’s the story and why we are excited.

Company News

Lily AI at NRF - Women Rocking Retail

Our CEO Purva Gupta will be speaking on Sunday January 12 at 1:30 about the Age of AI: Women shaping the future of retail. Don't miss it!

January 7, 2020
Company News

Immigrant Founders of Multi-Million Dollar Startups Struggle To Remain in the U.S.

Our CEO Purva Gupta participated in a panel at Fortune's Most Powerful Women: Next Gen Summit, where she talked about the challenges of being an immigrant founder. Lucky for us, she is here in the U.S. to stay.

December 20, 2019
Startup Life

Machine Learning Powering the Future of Retail

Lily AI is using computer vision and artificial intelligence to identify the attributes of every SKU in a retailer's portfolio.

November 5, 2019
AI/ML

The AI Stack That is Changing Retail Personalization

Our own CTO Sowmiya Chocka Narayanan wrote this insightful deep dive on the complexity of engineering AI for retail personalization for TechCrunch's Extra Crunch. Read more about her approach here.

November 12, 2019
AI/ML

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