Lily AI Blog

New
February 19, 2021

Talking with Lily AI’s Founder and CEO on Why Psychographics are Necessary for Online Retailers

Traditional retail experiences have often failed to put the customers at their brand’s center. Lily AI’s CEO discusses her personal experience with this and why she decided to create something different.

Interview
February 18, 2021

A Conversation With Lily AI’s Head of Product

Lily AI’s new VP of Product, Byron Jones, discusses what sets Lily AI apart in the quest for true personalization of the e-commerce experience. Read on to learn about the tech that creates impactful opportunities for online retailers.

Digital Experience
December 9, 2020

Now Is The Time to Improve Your Brand's Digital Experience — But How?

The COVID crisis accelerated the existing transition from brick-and-mortar retail to online and hybrid options. Learn how AI can help you give your customers the kind of online shopping experience they dream of, with hyper-personalized suggestions.

Industry Trends
December 2, 2020

Why Psychographic Segmentation is the Future for E-commerce

How granular can psychographic segmentation get? Very – with the right tools. It offers a competitive advantage for e-commerce brands. Learn how it works.

Personalization
November 23, 2020

4 Retail Trends Changing the Way People Shop Online

E-commerce trends are a dime a dozen, but what’s most important? Smart online clothing retailers are following these retail industry trends for success.

Personalization
November 13, 2020

How Fashion Brands Can Use Psychographic Profiles to Customize Marketing at Scale

Psychographic profiles can help personalize product recommendations, optimize on-site search results, and create tailored email marketing campaigns. Learn more about psychographics in marketing and putting it to use.

Industry Trends
November 3, 2020

3 Ways AI Will Continue to Transform E-commerce in 2021

Brands have been using AI in retail and e-commerce for years. Discover how AI and machine learning continue to be a big trend, helping brands enhance their shopping experience.

Personalization
October 21, 2020

Is Your Shopping Experience Truly Personalized? How Brands Can Do It Better

Does your online shopping experience deliver hyper personalization? Read on to discover four ways your e-commerce site may be missing the mark on true hyper personalization.