From Experimentation to Full Vibes at Rue Gilt Groupe: Case Study Session at CommerceNext 2025

Lily AI Returns to the CommerceNext Stage for the Third Year

In 2023, Lily AI invited Danielle Schmelkin, CIO at J.Crew, to share their journey in enhancing on-site search to increase relevance and minimize null results.

In 2024, Lily AI invited Mandeep Bhatia, VP, Global Digital Product & Omnichannel Innovation at Tapestry, to share their experiences optimizing organic and paid Google shopping ads to boost ad impressions and clicks.

Now at CommerceNext 2025, Lily AI is excited to welcome Josh Platt, SVP Product at Rue Gilt Groupe, to share their story of testing and innovating with Lily AI across e-commerce and advertising.

From Experimentation to Full Vibes

Rue Gilt Groupe is as much a retailer as it is a technology company, blending proprietary in-house innovation with best-in-class industry solutions to deliver dynamic, personalized shopping experiences. By embracing AI across its operations, Rue Gilt Groupe is making search and shopping more relevant and enjoyable for its customers, driving higher performance and productivity.

In this session, Josh, an experienced Product, AI & UX leader with an extensive history building ecommerce and omnichannel experiences with an emphasis on AI-driven innovation, will join Lily AI Co-Founder and CEO, Purva Gupta, to discuss the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.

We hope to see you at our session on the first day, Tuesday, June 24th at 3:45pm in the AI for Marketing Track, Breakout Session #3!