Blog
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Playbooks, product updates, and points of view on growing retail revenue with AI.
Guides5 Ways Smarter Product Content Can Boost Your Google Ads ROI This Holiday Season
Holiday 2025 is shaping up to be one of the most competitive seasons on Google, where performance depends less on keyword strategy than on how well Google can understand what you sell.
TakesThe Agentic Wake-Up Call for Retail: Why CMOs and CDOs Must Prioritize Product Data Now
Andrej Karpathy called this the “decade of agents.” For retail CMOs and CDOs it is a runway, not a buffer: agents only perform atop rock-solid, machine-readable product data.
TakesThe Agentic Commerce Era Has Officially Begun
Walmart has announced a partnership with OpenAI that lets shoppers discover and buy directly through ChatGPT. Product content optimization is no longer operational; it is existential.
TakesEvery Discovery Is AI Discovery
The way you search on Instagram isn’t the way you search on Amazon. Each query describes the same goal in a different language—every platform speaks its own dialect of intent.
TakesIn the Instant Checkout Era, Product Content Is Everything
Everyone’s buzzing about OpenAI’s Instant Checkout, but the real winners won’t be the ones with the flashiest tech stack. They’ll be the brands that finally fix their product content.
Takes7 Hot Takes on AI from Female Execs & Founders at Cannes Lions
At Cannes Lions this year, Lily AI CEO Purva Gupta joined a panel of women founders to discuss the AI ecosystem in advertising and media. Here are 7 hot takes from the session.
TakesQ2 2025 Retail Trends: 3 Opportunities for Google, Meta, SEO, AIO, AEO & GEO
Q2 2025 retail data across digital advertising and organic search was marked by both ups and downs. Synthesizing the quarter reveals three golden opportunities for marketers right now.
TakesAI Slop vs Creme-of-the-Crop: Optimizing Product Content Generation with AI
AI slop is low-quality, filler-heavy content generated with AI, and it is flooding the digital landscape. Why it matters for retail, and how to reach the creme of the crop instead.
Takes5 Times Google and Meta Disrupted Organic Traffic & SEO, and What’s Next for Retail
Brands are seeing 30% drops in organic traffic as AI Overviews fuel zero-click search. A look back at five times big tech disrupted SEO, and three predictions for retail.
Takes3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers
Retail executives keep asking how different GEO and AEO really are from traditional SEO. The answer is complicated, but content is where the two converge most tightly.
ProductLily AI Launches Product Content Optimization for SEO, AEO & GEO
Lily AI has launched a new solution built for the realities of SEO and GEO in 2025, automatically enriching, standardizing, and optimizing product content across ecommerce websites.
GuidesProduct Discovery Disrupted: From SEO to GEO and Beyond
See why AI disrupted search and shopping for the better, and how to succeed in the new world of AI-powered search and shopping across paid, organic, and owned on-site.
TakesRetailers, Is Your Product Content Ready for GEO?
Generative search is rewriting the rules of SEO right before our eyes. Winning now means being included in the answer itself, with accurate, on-brand, consumer-relevant information.
TakesWhat Do Retailers Need to Know About Google AI Mode’s Query Fan-Out Technique and Thematic Search?
Google's AI Mode and its thematic search patent threaten keyword-based SEO, but they also open a pivotal opportunity for retailers who invest in richer, consumer-centric product data.
TakesWhat Do Marketers Need to Know About Google’s “AI Mode”?
At Google I/O 2025, Google unveiled “AI Mode,” a conversational search experience now live for all U.S. users. Is it revolution or evolution, and what does it mean for SEO and SEM?
GuidesWhat is GEO vs SEO? Retail FAQs
Ask 10 CMOs whether they should be concerned about GEO and you will get 10 different answers. Here are the most common questions about generative engine optimization, unpacked.
TakesPeople Still Matter: Why Humanity Must Remain at the Heart of Retail’s AI Revolution
Technology should not be a shortcut to workforce reduction. It should be a catalyst to reimagine and elevate the work that only humans can do in retail.
InfographicsDetails Matter: How Product Discovery In the Age of AI and GEO is Evolving for Home Decor Retailers
Finding home decor online shouldn’t feel like a chore. A survey of 2,081 U.S. consumers reveals what today’s buyers want and how the right details get a product found first, then sold.
TakesWhat Are the New SEO Strategies for the AI Era of GEO, AEO, and Agentic Search and Shopping?
Bain estimates companies are seeing a 15% to 25% reduction in organic web traffic across industries. Where did the traffic go, and what does winning search look like now?
TakesAdvertising’s Blind Spot: The Role of Product in Audience Targeting and Personalization
For all the advertising industry's focus on the consumer and personalization, there is a glaring blind spot: the personalization equation is equal parts consumer and product.
TakesAI Training Data: Why It’s GIGO When Building Next Generation Frontier Firms
Microsoft’s research introduces “Frontier Firms” — organizations restructured around humans and AI agents working side by side. But garbage in still means garbage out.
GuidesWhat is Product Content Optimization? 3 Things to Know
In an AI-dominated retail world, basic product copy and bare minimum product data no longer cut it. Three things every retailer, brand, and agency needs to know about product content optimization.
TakesFrom Vibe Coding to Vibe Marketing and Content Optimizing
Anthropic expects AI to write 90% of its code and Shopify wants proof AI can’t do a job first. Vibe coding captures a cultural shift now reaching retail product content.
InfographicsThe Search for Smarter Shopping Continues: New Consumer Shopping Research Unveils Product Content Gaps
After the 2024 holiday season, Lily AI surveyed over 2,000 U.S. shoppers to answer one question: has AI made shopping better? Here are the highlights, plus the full infographic.