Blog
Blog, page 4 of 7
Playbooks, product updates, and points of view on growing retail revenue with AI.
ProductThe Ultimate Guide to Integrating Product Attributes, From Google Search to PIM
Once you have customer-centric product attribution, you can apply that enriched detail across the retail value chain. Here are three ways our clients approach implementation.
TakesHow AI Is Fueling a Customer-Centricity Renaissance in Retail
Everyone’s been talking about customer-centricity for some time, but putting it into practice is incredibly difficult. AI is ushering in the customer-centricity Renaissance retailers need.
Takes3 Big Takeaways From Report On Gen AI Transforming Brand Experiences
An executive summary of Retail TouchPoints’ Tech Guide on how generative AI is transforming brand experiences at three stages of the buying journey: discovery, recommendation, and conversion.
TakesThe Dirty Truth About Clean Retail Data
Data is the lifeblood of AI, data science, and analysis, yet product data is rarely as clean as it needs to be. Missing, messy, and dirty data means garbage in, garbage out.
CompanyLily AI Expands International Footprint, Starting in London
Lily AI is expanding its international presence further with a new London office, bringing its customer-centric product attribution platform to European markets.
GuidesReport: How AI Bridges the Retail Consumer Expectation Gap
Our report with RETHINK Retail surveyed over 1,000 North American consumers across fashion, home, and beauty to address the gaps between consumer expectations and what retailers deliver.
ProductRetail AI Experts On What Differentiates Lily AI’s Training Data and Why It Matters
Horizontal AI models trained on data scraped from the web miss retail-specific information and consumer behavior. A deeper look at Lily AI’s training data and why it matters.
CompanyShoptalk Recap: Shoptalk or AI-talk?
Shoptalk or AI-talk? Vegas was a-buzz with everything retail-focused, and the biggest focus of retailers seemed to be artificial intelligence. Key takeaways from Shoptalk 2024.
ProductMaximize Google Search Performance With New Lily AI Release
Search isn’t dead, but it is evolving. Lily AI has launched its most comprehensive SEO and SEM product attribution capabilities to maximize Google Search performance.
TakesTrustworthy AI: What Makes—and Breaks—Consumer Confidence?
Consumers are wary of AI even as trust in the tech industry runs high. Here’s how to build consumer trust in AI, and how the right AI makes shoppers more confident in your brand.
CompanyeTail West Brings AI-Fueled, People-Focused Retail to the Forefront
eTail West is in full swing, and the Lily AI team was excited to see that its mission of bringing humanity to shopping was at the forefront of the event.
ProductLily AI + Shopify Integration: 3 Things You Can Do With Your Saved Time
With our new Shopify integration, brands and retailers can automatically export their product catalogs to Lily AI and receive their industry-leading product attributes in return.
ProductAI Product Description Generator: 1 Dress, Described 3 Ways
Lily AI's product description generator crafts copy custom-tailored to each retailer's voice. See how one white halter dress is described three very different ways.
TakesHow Can AI Boost Profitability for Retailers in Economic Uncertainty?
Consumers are bracing for continued economic uncertainty, and tightening pursestrings hit retailers directly. Here is where AI’s retail promise lies.
ProductAI for Retailers: Its Impact on Merchandising Teams
Merchandisers are hyper-focused on product sales and inventory productivity. AI-assisted product attribution makes that forecasting work more accurate and efficient than ever.
Takes2024 Trends: Macro vs. Micro
Today’s trend cycles come and go faster than ever. We examine three hot micro-trends and their macro-trend counterparts across fashion, beauty, and home.
GuidesC-Suite Questions About AI Answered
55% of retail executives say they’ll invest in AI for marketing and 39% to enhance customer experiences. Answers to the cost, technology, and results questions the c-suite asks most.
ProductAI-Generated Product Descriptions:Customer-Centric Content Generation for Retailers
Product and marketing copy often leaves much to be desired: for brands and retailers the process is too manual and lacks data-driven precision.
TakesHead of Digital: How to Work With AI in 2024
AI boomed in 2023 and is on pace to become essential in retail. Here is how it will change work across the teams that report to the Head of Digital.
GuidesHow to Fast-Track AI Evaluation & Onboarding with Your Business Technology Team
When implementing AI, effective collaboration with your Business Technology team is critical. How to convey business impact, ease of set-up, and high safety standards from the onset.
Takes3 Research-Backed Ways AI Enhances Omnichannel Shopping
In 2024, shopping must be personalized and seamless, weaving together online and offline. Three of retail’s biggest trends and how brands can harness AI to address them.
TakesKey Takeaways from This Week’s Business of Fashion VOICES Conference and State of Fashion Report
The Business of Fashion VOICES conference and the BoF and McKinsey State of Fashion 2024 report sent one clear message: AI is already well-integrated into the fashion industry.
GuidesHow to Effectively Co-Champion Technology Investments with Your Data & Analytics Business Partners
Lily AI can significantly augment decision-making and operational efficiency, but championing it means conveying that potential to data and analytics professionals from the onset.
TakesCapitalizing on the Mobile Shopping Experience with AI
As more and more online shopping happens via mobile, retailers have a unique opportunity to leverage AI to capitalize on the mobile shopping experience.