Purva Gupta Honored as Ad Age Leading Women & Rising Star Awards

The 2024 Ad Age Leading Women & Rising Star Awards honorees have been announced, and Lily AI’s Co-Founder and CEO Purva Gupta is among them. We are delighted that she is listed among the ranks of celebrated women who create opportunity and drive transformation within the marketing and advertising industry.

“As AI is expected to drive improvements in content creation, personalization, predictive analytics, and overall marketing efficiency, 60% of marketers view this initiative as providing the most value and return on investment (ROI),” according the CMO Intentions 2024 report, which surveyed of over 200 CMOs in North America and Europe. Lily AI’s customer-centric product attributions deliver upwards of 9-figure revenue lifts across marketing, advertising, search, and website experiences for retailers. The concept of Lily was inspired by Purva’s own experiences as a consumer in the retail space, and the perspective and perseverance she’s brought to solving consumer problems makes her both a leader and innovator.

For more than 20 years, the Ad Age Leading Women program (known as Women to Watch prior to 2020) has recognized women who are truly change-makers, many of whom are industry icons in their own right. It’s with great pride and excitement—especially on the heels of Purva’s EY Entrepreneur of the Year nomination—that we celebrate our Co-Founder honoree and all other inspirational women who made the list.