Product Discovery Disrupted: From SEO to GEO and Beyond

See why AI disrupted search and shopping for the better, and how to succeed in the new world of AI-powered search and shopping across paid, organic, and "owned" on-site.

Download our new playbook to see:

• The technological and consumer trends shaping search and shopping today, from SEO to GEO and beyond
• The language gaps that exist between how merchants and marketers describe products, and how consumers and machines discover products
• 3 steps for getting started with Product Content Optimization (PCO) to bridge the gaps
• Case studies of retailers and brands that boosted product visibility, discoverability, and sales with PCO

AI is more than hype and headlines; it is visibly reshaping shopping in ways that consumers are fast adopting. Download the Product Discovery Disrupted: From SEO to GEO and Beyond playbook to learn the new strategies for SEO, GEO, SEM, on-site, in social, and beyond.

What's Inside

State of AI in Shopping

Generative and Agentic AI innovations are creating disruption almost daily.

Consumer Trend Shockwaves

Technology has advanced, and consumers have already adapted.

Decoding Product Languages

How brands describe products is not typically how ordinary people shop.

Product Content Optimization (PCO)

The critical missing layer in retail’s tech stack.

Getting Started with PCO

3 steps to maximize discovery in the AI Era.

PCO Case Studies

The impact of Lily AI Product Content Optimization for brands and retailers.