Fashion Product Attribution

Accurately connect fashion shoppers with the relevant products they’re looking to buy

Lily AI drives 8-9 figure revenue uplift for fashion retailers and brands by dramatically boosting product discovery and optimizing search, everywhere.

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Merchant-Speak
A-Line, Double-Breasted Peacoat
Customer-Speak
+ Classic Coat In a Neutral
+ Minimalist Tie-Waist Coat
+ Peacoat for Day Event
+ Relaxed Midi White Coat

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From eCommerce and Search Advertising to SEO and GEO

Products must first be found to be sold. Lily AI enriches both consumer-facing and non-consumer-facing product content, including core attributes, details, and descriptions, as well as metadata and schema markup.

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Home Product Attribution

Add exceptional depth to your home product catalog, and drive the traffic, conversion and revenues you’re looking for

Home furnishings brands can now easily manage a customer-centered language of product attributes that supercharge the entire retail value chain.

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Merchant-Speak
Accent Chair
Customer-Speak
+ Mid-Century Modern Chair
+ Upholstered Parlor Room Chair
+ Grey Accent Chair for Office
+ Accent Chair with Dark Wood

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From soft furnishings to dining to decor, Lily AI is changing how home brands use enriched product data to drive new revenues

We work with home industry leaders to ensure that the language of their customers informs and enhances every point in their commerce ecosystem. We unlock new revenues and boost customer satisfaction by providing a depth and scale of product attribution that no other solution can match.

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Beauty Product Attribution

Beauty is personal, and Lily AI knows how to connect beauty shoppers with the relevant products they’re really looking for

When consumers shop for beauty products, small details matter. Lily AI helps brands easily build an enriched beauty product taxonomy that accurately connects beauty shoppers with the relevant products they’re looking to buy, driving millions in top- and bottom-line impact.

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Merchant-Speak
Pressed Powder Eyeshadow Palette
Customer-Speak
+ Clean, Travel Size Eyeshadow
+ Matte Eye Makeup Mini
+ Easy Blending, Longlasting Eyeshadow
+ Everyday Eye Makeup

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From skincare to makeup to haircare, Lily AI is changing how beauty brands use enriched product data to drive new revenues

We work with beauty industry leaders to ensure that the language of their customers informs and enhances every point in their commerce ecosystem. We unlock new revenues and boost customer satisfaction by providing a depth and scale of beauty product attribution that no other solution can match.

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A lack of customer-centered product attribution data has compounding negative effects across the retail value chain.

That’s why Lily AI connects your customers with what they’re really looking for. Boost Google Search performance by enhancing the product data sent to your Google Merchant Center to optimize Google Shopping Ads and Product Listings. Drive rapid product onboarding and maximize on-site product discovery via improved site search and recommendations.

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Item Set-up
SEO & SEM
Site Search
Recommendations
AEO and GEO

A lack of customer-centered product attribution data has compounding negative effects across the retail value chain.

That’s why Lily AI connects your customers with what they’re really looking for. Boost Google Search performance by enhancing the product data sent to your Google Merchant Center to optimize Google Shopping Ads and Product Listings. Drive rapid product onboarding and maximize on-site product discovery via improved site search and recommendations.

Learn More About Product Attribution
Item Set-up
SEO & SEM
Site Search
Recommendations
AEO and GEO

Predictable demand forecasting and merchandising, built to tame the unpredictability of fashion, interiors, and beauty

Now retailers and brands can increase their ability to sell customers what they’re looking for right now, and decrease the need to mark that inventory down later. Lily AI’s proxy products and robust computer vision can help accurately forecast demand for brand-new product lines, boost full-margin sales and keep warehouses operating “just in time”.

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Testimonials

“Lily AI’s platform solves for something extremely difficult: driving pinpoint results for the many long-tail queries that comprise more than 50% of our e-commerce searches. Lily’s rich and detailed product attribution helps ensure that Bloomingdale’s customers find what they’re looking for, every time.”

Image of James Kim from Bloomingdale's.
James Kim
VP of E-commerce, bloomingdale's

“It all needs to start with the customer. The context of what they are trying to accomplish — their progress in refreshing their closet or finding a specific piece for an event — does not come from segmentation alone. Lily AI’s platform understands what our customer is trying to do and offers the right recommendations to them.”

Chris Homer
Co-Founder & COO, thredUP

Resources Center

Lily AI Launches Product Content Optimization for SEO, AEO & GEO

In the AI era, your product content has never been more critical for maximizing both AI and consumer discovery. Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.
Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.

Product Discovery Disrupted: From SEO to GEO and Beyond

AI is more than hype and headlines; it is visibly reshaping shopping in ways that consumers are fast adopting. Download the Product Discovery Disrupted playbook to learn the new strategies for SEO, GEO, SEM, on-site, in social, and beyond.
Product Discovery Disrupted: From SEO to GEO and Beyond - From Lily AI

Retailers, Is Your Product Content Ready for GEO? Here’s Why It Needs To Be

Andreessen Horowitz recently declared that Generative Engine Optimization (GEO) is rewriting the rules of search, and they’re not wrong. The SEO era has officially become the SEO and GEO era.
This chart shows the growth in the number of unique domains that received referral traffic from ChatGPT over time. Each point on the chart reflects how many distinct websites were referred traffic from ChatGPT on a given day. The upward trend demonstrates that more domains are benefiting from referrals over time, indicating a broader distribution of traffic across the web.

Lily AI Co-Founder Purva Gupta Joins Cannes Lions Panel of Female Founders in AI

Lily AI Takes On Cannes Lions, or Should We Say, Cannes Lioness?
Purva Gupta speaking at Cannes Lions 2025 at Salon Culture Conversations

What Do Retailers Need to Know About Google AI Mode’s Query Fan-Out Technique and Thematic Search?

Breaking down what retailers need to know about Google AI Mode’s query fan-out technique and thematic search, and the challenges and opportunities it poses for digital, marketing, and SEO teams.

From Experimentation to Full Vibes at Rue Gilt Groupe: Case Study Session at CommerceNext 2025

Lily AI is excited to return to the CommerceNext stage for the third year in a row! This time, we’ll be joined by Josh Platt, SVP Product at Rue Gilt Groupe, to discuss their story of innovating with AI across advertising and e-commerce.
CommerceNext 2025 RGG Speaker Promo Image Josh Platt Rue Gilt Groupe Lily AI

What Do Marketers Need to Know About Google’s “AI Mode”?

At Google I/O 2025, the tech giant unveiled the next iteration of their search technology with “AI Mode.” But is it revolution or evolution? We break down what retail search marketers need to know.
Google IO 2025 AI Mode Screenshot

What is GEO vs SEO? Retail FAQs

Defining GEO vs SEO, and why product content optimization is the gift that keeps on giving in retail.
Example of AEO with a prompt on Perplexity displaying a shopping image of shoes to choose from.

People Still Matter: Why Humanity Must Remain at the Heart of Retail’s AI Revolution

Let’s use this new generation of AI technology to free our people from tedious and repetitive tasks so they can focus on creativity, empathy, and connection.

How a Luxury Home Brand Boosted Sales from Shopify Site Search and Google Search

A luxury home furnishing brand combined the power of optimized on-site search from Shopify and Google SEO and SEM by enriching PDPs and GMC feeds with Lily AI Product Content Optimization (PCO).