The Readiness Gap: Why 70% of Shoppers Are Ahead of Retailers in AI Commerce

Discover why shoppers are adopting AI-powered shopping faster than retailers can adapt. This new report reveals how consumers are using AI to search, compare, and buy, and what brands must do now to stay visible in the age of agentic commerce.

Trusted by global brands and retailers

What's Inside

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State of AI in Shopping

Generative and Agentic AI innovations are creating disruption almost daily.

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Consumer Trend Shockwaves

Technology has advanced, and consumers have already adapted.

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Decoding Product Languages

How brands describe products is not typically how ordinary people shop.

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Product Content Optimization (PCO)

The critical missing layer in retail’s tech stack.

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Getting Started with PCO

3 steps to maximize discovery in the AI Era.

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PCO Case Studies

The impact of Lily AI Product Content Optimization for brands and retailers.