The Role of Product Content in AI Search and Discovery
Product discovery is experiencing its biggest shift since digital commerce began. This report gives retailers a clear framework for structuring product content so generative engines can reliably understand, match, and surface their products across modern search and shopping environments.
Trusted by global brands and retailers
What's Inside
State of AI in Shopping
Generative and Agentic AI innovations are creating disruption almost daily.
Consumer Trend Shockwaves
Technology has advanced, and consumers have already adapted.
Decoding Product Languages
How brands describe products is not typically how ordinary people shop.
Product Content Optimization (PCO)
The critical missing layer in retail’s tech stack.
Getting Started with PCO
3 steps to maximize discovery in the AI Era.
PCO Case Studies
The impact of Lily AI Product Content Optimization for brands and retailers.