Resources
Featured Articles

How Merrell is Connecting with Gen Z and Millennials, From SEM to GEO: Webinar Q&A Recap
In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!

Lily AI Co-Founder Purva Gupta Joins Cannes Lions Panel of Female Founders in AI
Lily AI Takes On Cannes Lions, or Should We Say, Cannes Lioness?

What Do Retailers Need to Know About Google AI Mode’s Query Fan-Out Technique and Thematic Search?
Breaking down what retailers need to know about Google AI Mode’s query fan-out technique and thematic search, and the challenges and opportunities it poses for digital, marketing, and SEO teams.

From Experimentation to Full Vibes at Rue Gilt Groupe: Case Study Session at CommerceNext 2025
Lily AI is excited to return to the CommerceNext stage for the third year in a row! This time, we’ll be joined by Josh Platt, SVP Product at Rue Gilt Groupe, to discuss their story of innovating with AI across advertising and e-commerce.

What Do Marketers Need to Know About Google’s “AI Mode”?
At Google I/O 2025, the tech giant unveiled the next iteration of their search technology with “AI Mode.” But is it revolution or evolution? We break down what retail search marketers need to know.