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5 Ways Smarter Product Content Can Boost Your Google Ads ROI This Holiday Season

Holiday 2025 is shaping up to be one of the most competitive seasons on Google. With AI now interpreting everything from product attributes to schema structure, performance depends less on keyword strategy and more on how well Google can understand what you sell.

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Cannes 2025 Live Shot of Session
Video & Podcasts

Cannes 2025: Women Entrepreneurs Driving AI Startups

In this session from Cannes 2025 at Salon Culture Conversations, Purva Gupta joined a panel of visionary women, including Carolyn Pitt, Esq, Founder and CEO of Productions.com, Verena Papik, CEO & Founder of Talkalytics, and Carolyn Murphy, GM Americas of Springboards, to discuss the AI ecosystem in advertising and media today.

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CommerceNext 2025 RGG Josh Platt SessioN Blog Square Tile
Video & Podcasts

From Experimentation to Full AI Vibes at Rue Gilt Groupe

In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.

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Overview from SEO expert Aleyda Solis on SEO vs GEO
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3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers

As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.

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How Merrell is Connecting with Gen Z and Millennials, From SEM to GEO: Webinar Q&A Recap

In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!

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