Author
Purva Gupta
Co-founder and CEO, Lily AI
Purva Gupta is the co-founder and CEO of Lily AI, the product intelligence company behind Lily Max. She writes about product data, controlled testing, and how AI surfaces decide which products shoppers see.
Posts by Purva Gupta (27)
- A buying standard for AI commerceTakes ·
- The most expensive thing in retail right nowTakes ·
- You don't have an agency problem. You have an input problem.Takes ·
- Google says conversational attributes are optional. History says otherwise.Takes ·
- It always turns out to be a feedTakes ·
- Google may have just created a billion-dollar optimization marketTakes ·
- Automation commoditized everything except your feedTakes ·
- Google just told the market AI content isn't the moat. Structured product data is.Takes ·
- $80M in incremental revenue last month, one optimization: the feedCustomers ·
- Stripe is building the rails. Your product data decides who wins on them.Takes ·
- Brands are paying for bad product data twice nowTakes ·
- NRF 2026 Takeaways: Retail Is Being Rewired Around AI DiscoveryTakes ·
- From Experimentation to Expectation: How AI Shopping Normalized Faster Than Retail PreparedTakes ·
- 6 Things Every Retailer Needs to Know About Agentic Shopping Right NowTakes ·
- Q2 2025 Retail Trends: 3 Opportunities for Google, Meta, SEO, AIO, AEO & GEOTakes ·
- AI Slop vs Creme-of-the-Crop: Optimizing Product Content Generation with AITakes ·
- 5 Times Google and Meta Disrupted Organic Traffic & SEO, and What’s Next for RetailTakes ·
- 3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for RetailersTakes ·
- Lily AI Launches Product Content Optimization for SEO, AEO & GEOProduct ·
- Retailers, Is Your Product Content Ready for GEO?Takes ·
- What Do Retailers Need to Know About Google AI Mode’s Query Fan-Out Technique and Thematic Search?Takes ·
- What Do Marketers Need to Know About Google’s “AI Mode”?Takes ·
- What is GEO vs SEO? Retail FAQsGuides ·
- People Still Matter: Why Humanity Must Remain at the Heart of Retail’s AI RevolutionTakes ·
- What Are the New SEO Strategies for the AI Era of GEO, AEO, and Agentic Search and Shopping?Takes ·
- Advertising’s Blind Spot: The Role of Product in Audience Targeting and PersonalizationTakes ·
- AI Training Data: Why It’s GIGO When Building Next Generation Frontier FirmsTakes ·