Resources

Featured Articles

Blog

The Agentic Commerce Era Has Officially Begun

Walmart’s new partnership with OpenAI brings shopping directly into ChatGPT—ushering in an era of agentic commerce where AI agents handle discovery and checkout. For brands, product content optimization just became existential.

Read
Blog

Every Discovery Is AI Discovery

AI is redefining retail discovery. Learn how brands can bridge the language gap between how people search and how products are described.

Read
Cannes 2025 Live Shot of Session
Video & Podcasts

Cannes 2025: Women Entrepreneurs Driving AI Startups

In this session from Cannes 2025 at Salon Culture Conversations, Purva Gupta joined a panel of visionary women, including Carolyn Pitt, Esq, Founder and CEO of Productions.com, Verena Papik, CEO & Founder of Talkalytics, and Carolyn Murphy, GM Americas of Springboards, to discuss the AI ecosystem in advertising and media today.

Watch
CommerceNext 2025 RGG Josh Platt SessioN Blog Square Tile
Video & Podcasts

From Experimentation to Full AI Vibes at Rue Gilt Groupe

In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.

Watch
Overview from SEO expert Aleyda Solis on SEO vs GEO
Featured

3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers

As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.

Read