Get consumers what they want

Lily translates customer-speak into terms search engines can understand, so people find what they’re looking for no matter how they search for it.

Eliminate search noise

From the vaguest descriptions to the longest long tail searches, Lily’s attributes help present a cultivated set of all the right products and none of the wrong ones.

Stay current

Add hot trends and upcoming occasions to your search, expanding from what shoppers want to why they want it.

Recommendations

Better combos from your whole assortment

Better product data improves your ability to understand the why behind customer actions, and improves your recommendations as a result.

0%
of all purchases on 
Amazon are from recommendations
Increase order values

Better recommendations using a wider variety of customer contexts (like trends or styles) mean increased chances of upselling.

Painless integration

Lily optimizes data formatting for recommendation engines, working with your existing tech stack without ripping and replacing.

Faster, better recommendations

Lily lets you augment past customer behavior data with current shopping signal contexts and intents, which fuel recommendations that are more likely to be clicked.

Product Copy Generation

Compelling Product Copy

Automatically generate product copy with Lily AI that’s optimized for conversions while keeping your brand voice intact.

Reduce Costs

Automated title and description generation reduces the time and cost of refreshing your catalog.

Improve Quality

Generative AI solutions are prone to hallucinations that can range from inaccurate to downright offensive. Our retail-specific AI writes accurate, high-converting copy without jeopardizing your brand image.

Improve SEO

Lily’s product copy generation AI generates natural brand-aligned copy that optimizes for clicks and SEO.

Marketplaces

Improve experience across third party sellers

Lily can automatically correct and enrich product data from third party sellers to deliver a unified shopping experience on your platform, reducing time and costs managing third party listings.

Standardize the experience

Automatically normalize attributes across all products from all sellers, so customers get a consistently high-quality shopping experience across your platform.

Detangle your data

Lily harmonizes taxonomies across sellers, for deeper analytics and improved collaboration.

Maximize ROI

Reduce the costs of managing a marketplace, making it easier to add more sellers and add new revenue streams.

Maximize ROI

Improve experience across third party sellers

Reduce the costs of managing a marketplace, making it easier to add more sellers and add new revenue streams.

Standardize the experience

Automatically normalize attributes across all products from all sellers, so customers get a consistently high-quality shopping experience across your platform.

Detangle your data

Lily harmonizes taxonomies across sellers, for deeper analytics and improved collaboration.

Maximize ROI

Reduce the costs of managing a marketplace, making it easier to add more sellers and add new revenue streams.

Filters & Facets

Accurate product inclusion

With Lily’s consistent attributions, no product is left behind.

Category creation

Use Lily’s attributes to create new filter categories, enabling your consumer to shop the latest trends, styles, and occasions.

Show customers what they want

Ensure your filters and facets are helping people narrow down results to get to the items they want quickly.

No rip and replace

Lily seamlessly supplies your existing filters and facets engine with better categories and attributes.

72%

of shoppers said product descriptions are what help them buy

Integrations

Resource Center

Blog

From Experimentation to Expectation: How AI Shopping Normalized Faster Than Retail Prepared

AI shopping hit a tipping point in 2025, adoption surged, search fatigue grew, and discovery fragmented across AI platforms. Here’s what shoppers want and how retailers can stay visible.
Reports & Guides

The Role of Product Content in AI Search and Discovery

Product discovery is experiencing its biggest shift since digital commerce began. This report gives retailers a clear framework for structuring product content so generative engines can reliably understand, match, and surface their products across modern search and shopping environments.
Reports & Guides

The Readiness Gap: Why 70% of Shoppers Are Ahead of Retailers in AI Commerce

Discover why shoppers are adopting AI-powered shopping faster than retailers can adapt. This new report reveals how consumers are using AI to search, compare, and buy, and what brands must do now to stay visible in the age of agentic commerce.
Blog

6 Things Every Retailer Needs to Know About Agentic Shopping Right Now

Consumers are no longer typing short keywords into a search bar. They’re expressing intent in full, nuanced sentences: “I need something polished but comfortable for an outdoor event next week,” or “Find me a gift that feels personal but ships fast.”
Blog

5 Ways Smarter Product Content Can Boost Your Google Ads ROI This Holiday Season

Holiday 2025 is shaping up to be one of the most competitive seasons on Google. With AI now interpreting everything from product attributes to schema structure, performance depends less on keyword strategy and more on how well Google can understand what you sell.
Blog

The Agentic Wake-Up Call for Retail: Why CMOs and CDOs Must Prioritize Product Data Now

Last week, technology luminary Andrej Karpathy offered a crucial perspective on the AI journey, calling this the “decade of agents,” with truly autonomous, reasoning AI agents still years away.
Blog

The Agentic Commerce Era Has Officially Begun

Walmart’s new partnership with OpenAI brings shopping directly into ChatGPT—ushering in an era of agentic commerce where AI agents handle discovery and checkout. For brands, product content optimization just became existential.
Blog

Every Discovery Is AI Discovery

AI is redefining retail discovery. Learn how brands can bridge the language gap between how people search and how products are described.
Blog

In the Instant Checkout Era, Product Content Is Everything

Putting aside the polarizing (and highly skeptical) debates on Reddit, everyone’s buzzing about OpenAI’s Instant Checkout. But let’s be clear: the real winners in this new era won’t be the ones with the flashiest tech stack. They’ll be the brands that finally fix their product content.
Blog

Product Attributes 101: The Importance of Enriched, Structured, Natural Language Details for AI Discovery

The right attributes speak the language of both consumers and machines alike, helping humans, search engines, and AI agents discover your products. Here, we explain why product attribution is foundational for optimizing product content.
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