Large Multi-Brand Retailer Boosts Product Discovery from On-site Search by 8.5%, Projecting to $22M Increase in Revenue Across Brands

Highlights

• 8.5% increase in discoverability
• 3.3% increase in demand
• $22M increase in revenue

In 2021, a large, multi-brand speciality retailer had been encountering multiple challenges in ensuring that their extensive catalog of clothing and apparel was being discovered by shoppers on their online properties – most specifically via on-site search.

The retailer turned to Lily Al and its product data enrichment platform for help.

The Problem

Given its challenges, the retailer saw a need for better product data as a huge value unlock for on-site search, one that might lead to an increase in the number of relevant products shown to a customer, thereby improving discoverability and ultimately demand for that product.

A subset of CC’s were provided to Lily Al to add product attribute tagging to, with a control vs. product that was not tagged using Lily Al. The primary KPI this retailer sought to measure was demand and how it was impacted based on product views, product discoverability and search intent.

The retailer was looking to improve their core customer journey with deep and consistent product attribution, from Lily Al, and to show an 8-digit lift in topline revenue. The approach needed to be a low lift integration and implementation on the brands side as well, which Lily Al was able to provide.

Lily Al’s output for this search test was then deployed into Bloomreach for full implementation.

The Results

The multi-brand retailer saw very rapid and very measurable results in on- site search using the Lily Al platform. Product attributes assigned by using Lily Al increased by an average of 33% (and from 8 attributes to 24 in 1 particular product example). The increase in search-driven demand was determined to be all net additional topline revenue, and was not displacing sales from other avenues.

This led to an 8.5% increase in discoverability, measured by the percentage of PDP views that came directly from search — thus increasing the likelihood of a relevant product to be shown to a customer based on their search query. This in turn resulted in a 3.3% increase in demand driven purely from search, projecting to a $22M increase in revenue across all brands.