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How a home brand grew agentic revenue 3x in a quarter

Purva Gupta · Co-founder & CEO · April 18, 2026 · 6 min read

When this home-goods brand came to Lily, their catalog was strong but their agentic visibility was near zero. AI assistants simply couldn't interpret enough about their products to recommend them with confidence.

The work

We enriched attributes across their core categories, aligned descriptions to real shopper language, and structured trust signals so agents could reason over them. Then we measured, relentlessly.

The result

Within a quarter, attributable agentic revenue grew threefold, with no increase in ad spend. The catalog did the work.

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