What’s hot for Summer 2023?
According to extensive research and analysis by our domain team, the clear answer is: Rosettes, Red, Raffia, and Mermaidcore. From social media fads to color, embellishments, and materials, these summer trends are both diverse and shoppable.
Let’s dive into all four trends and explore some great apparel, shoes, and accessories for each trend!
First up, the romantic and whimsical Rosettes trend takes inspiration from blooming gardens and delicate petals. With 3D floral embellishments adorning dresses, blouses, and accessories, this trend encapsulates the beauty of nature. Whether it’s a single oversized rosette or a cluster of smaller flowers, these intricate details infuse outfits with an air of femininity and playfulness.
- Anthropologie: Room Shop Rosette Choker Necklace
- Bloomingdale’s: Jennie Rosette Halter Dress
- Macy’s: Rosette Women’s Single Flower Thong T-Strap Sandal
Red, the color of passion and energy, reigns supreme as a bold and empowering trend for the summer. Whether it’s a vibrant scarlet dress, a fiery swimsuit, or a pair of statement heels, incorporating red into your wardrobe instantly adds a dose of confidence and allure.
- Gilly Hicks: Gilly Hicks Active Plunge Short Onesie
- J.Crew: Made-in-Spain Lace-Up Midheel Espadrilles
- thredUP: Halston Heritage Cocktail Dress
Next up is the natural and rustic Raffia trend. Embracing eco-friendly and sustainable materials, this trend brings a touch of bohemian charm to summer ensembles. Raffia, a versatile and lightweight straw-like material, takes center stage in accessories such as wide-brimmed hats, woven handbags, and statement belts.
- Bloomingdale’s: Raffia Knotted Headband
- Abercrombie: Oversized Tote Bag
- J.Crew Factory: Raffia Peep-Toe Block Heels
Last, but certainly not least, is the mesmerizing Mermaidcore trend. Inspired by the mystical allure of mermaids, this trend brings forth the enchanting beauty of the ocean. Picture flowing, ethereal silhouettes that accentuate the feminine form, with shimmering fabrics reminiscent of sunlight dancing on water.
- Bloomingdale’s: Farah Strapless Gown
- J.Crew: Starfish Cuff Bracelet with Pavé Crystals
- Revolve: Edie Maxi Skirt
How to Harness AI to Capitalize on These Four Trends
Applying trends to your product catalog is the easiest way to operationally curate trend collections. But without AI, this process is easier said than done.
With AI-powered product attribution from Lily AI, brands and retailers can automatically enrich their entire catalog with not just product details like embellishments, closures, and fit, but also styles, occasions, and, you guessed it–the latest trends. Now with the click of a button, marketers and merchandisers can easily curate product collections for “on-trend” marketing campaigns and launch those promotions faster, to capitalize on trends earlier.
Learn how Lily AI helps retailers and brands capitalize on trends faster in our Trends Attribution 101 post!