Paid Ads

One engine for Google & Meta paid performance.

Lily Max enriches the product data your paid campaigns depend on, then proves the lift with matched-spend tests, across both Google Ads and Meta Ads.

Google Ads

+28%

Google Shopping revenue lift

Lily Max enriches the product intelligence inside your GMC feed, then proves the lift with matched-spend tests so Shopping, Performance Max, and Demand Gen all run on a better feed.

  • Shopping adsProduct titles, descriptions, attributes, pricing, availability, categories, and feed quality influence eligibility, matching, and product placement.
  • Performance MaxPMax can use Merchant Center product data across Google inventory. Lily improves the product intelligence PMax can work with.
  • Demand Gen product-feed adsWhen product feeds are connected, product data can power more browsable discovery experiences across Google surfaces.
Explore Google Ads

Meta Ads

+21.4%

Meta ROAS lift

Lily Max enriches the product data Meta Ads depends on, then tests what actually lifts ROAS against a holdout.

  • Advantage+ catalog adsMeta turns Commerce Manager catalog data into personalized product creative. Lily improves the product intelligence feeding that creative.
  • Dynamic retargetingProduct viewers and cart abandoners can be re-served cleaner, richer product data tied to the items they engaged with.
  • Prospecting at scaleBetter catalog attributes give Meta more product context for matching new shoppers to relevant items.
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Frequently asked questions

What does Lily Max do for paid ads?

Lily Max enriches the product data behind your Google and Meta campaigns, then proves the lift with matched-spend tests. Richer, more accurate product attributes help each platform match and rank your products, so the same budget works harder.

Which paid channels does Lily Max support?

Google Ads (Shopping, Performance Max, and product-led paid surfaces) and Meta Ads (Advantage+ catalog ads, retargeting, and prospecting). One enriched product-data layer feeds both from the sources they already read: Google Merchant Center and Meta Commerce Manager.

How is this different from the Google Ads and Meta Ads pages?

The Google Ads and Meta Ads pages go deep on each channel. This page is the cross-channel view: one product-intelligence engine improving the inputs both platforms depend on, so you can start on one surface and expand.

Do I need to change my ad accounts or feed tools?

No. Lily Max improves the quality of the product data your existing feed managers and ad tools already send to Google and Meta. There is no replatforming, and your team approves changes before they reach a live feed.

How do you prove the paid lift is real?

Every result is measured against a control. Lily Max runs matched-spend A/B tests so the test and control spend the same, and any difference in performance reflects the product-data change rather than a bigger budget.

How fast do paid campaigns see results?

Most teams connect their Merchant Center or Commerce Manager feed and launch within days, then see results as the first matched-spend test resolves. Timelines vary by catalog size and starting feed quality.

See what your feed can do.

Run a free GMC opportunity map and see where enrichment can lift your paid performance first.

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