Fashion Product Attribution

Accurately connect fashion shoppers with the relevant products they’re looking to buy

Lily AI drives 8-9 figure revenue uplift for fashion retailers and brands by dramatically boosting product discovery and optimizing search, everywhere.

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Merchant-Speak
A-Line, Double-Breasted Peacoat
Customer-Speak
+ Classic Coat In a Neutral
+ Minimalist Tie-Waist Coat
+ Peacoat for Day Event
+ Relaxed Midi White Coat

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From eCommerce and Search Advertising to SEO and GEO

Products must first be found to be sold. Lily AI enriches both consumer-facing and non-consumer-facing product content, including core attributes, details, and descriptions, as well as metadata and schema markup.

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Home Product Attribution

Add exceptional depth to your home product catalog, and drive the traffic, conversion and revenues you’re looking for

Home furnishings brands can now easily manage a customer-centered language of product attributes that supercharge the entire retail value chain.

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Merchant-Speak
Accent Chair
Customer-Speak
+ Mid-Century Modern Chair
+ Upholstered Parlor Room Chair
+ Grey Accent Chair for Office
+ Accent Chair with Dark Wood

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From soft furnishings to dining to decor, Lily AI is changing how home brands use enriched product data to drive new revenues

We work with home industry leaders to ensure that the language of their customers informs and enhances every point in their commerce ecosystem. We unlock new revenues and boost customer satisfaction by providing a depth and scale of product attribution that no other solution can match.

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Beauty Product Attribution

Beauty is personal, and Lily AI knows how to connect beauty shoppers with the relevant products they’re really looking for

When consumers shop for beauty products, small details matter. Lily AI helps brands easily build an enriched beauty product taxonomy that accurately connects beauty shoppers with the relevant products they’re looking to buy, driving millions in top- and bottom-line impact.

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Merchant-Speak
Pressed Powder Eyeshadow Palette
Customer-Speak
+ Clean, Travel Size Eyeshadow
+ Matte Eye Makeup Mini
+ Easy Blending, Longlasting Eyeshadow
+ Everyday Eye Makeup

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From skincare to makeup to haircare, Lily AI is changing how beauty brands use enriched product data to drive new revenues

We work with beauty industry leaders to ensure that the language of their customers informs and enhances every point in their commerce ecosystem. We unlock new revenues and boost customer satisfaction by providing a depth and scale of beauty product attribution that no other solution can match.

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A lack of customer-centered product attribution data has compounding negative effects across the retail value chain.

That’s why Lily AI connects your customers with what they’re really looking for. Boost Google Search performance by enhancing the product data sent to your Google Merchant Center to optimize Google Shopping Ads and Product Listings. Drive rapid product onboarding and maximize on-site product discovery via improved site search and recommendations.

Learn More About Product Attribution
Item Set-up
SEO & SEM
Site Search
Recommendations
AEO and GEO

A lack of customer-centered product attribution data has compounding negative effects across the retail value chain.

That’s why Lily AI connects your customers with what they’re really looking for. Boost Google Search performance by enhancing the product data sent to your Google Merchant Center to optimize Google Shopping Ads and Product Listings. Drive rapid product onboarding and maximize on-site product discovery via improved site search and recommendations.

Learn More About Product Attribution
Item Set-up
SEO & SEM
Site Search
Recommendations
AEO and GEO

Predictable demand forecasting and merchandising, built to tame the unpredictability of fashion, interiors, and beauty

Now retailers and brands can increase their ability to sell customers what they’re looking for right now, and decrease the need to mark that inventory down later. Lily AI’s proxy products and robust computer vision can help accurately forecast demand for brand-new product lines, boost full-margin sales and keep warehouses operating “just in time”.

Learn more about Demand Forecasting

Testimonials

“Lily AI’s platform solves for something extremely difficult: driving pinpoint results for the many long-tail queries that comprise more than 50% of our e-commerce searches. Lily’s rich and detailed product attribution helps ensure that Bloomingdale’s customers find what they’re looking for, every time.”

Image of James Kim from Bloomingdale's.
James Kim
VP of E-commerce, bloomingdale's

“It all needs to start with the customer. The context of what they are trying to accomplish — their progress in refreshing their closet or finding a specific piece for an event — does not come from segmentation alone. Lily AI’s platform understands what our customer is trying to do and offers the right recommendations to them.”

Chris Homer
Co-Founder & COO, thredUP

Resources Center

Golden Opportunity: 3 Actionable Takeaways from Q2 Data from AIOs, GEO, and Digital Advertising

In Q2 2025, ad clicks surged, CPCs were flat, and AI reshaped search. See our 3 actionable takeaways and why now is a golden opportunity for brands and retailers.
I’m often asked: is now the time to dial up, or down, search and shopping ad investments in Google, given the transformation happening in AI and advertising? As an economist first before I was a founder, I first look at the data. @Tinuiti’s Q2 Digital Advertising report is out this week and has fresh insights to help answer this question. One takeaway that popped out to me was that, following Temu, Shein, and Amazon’s pullback on search-based shopping ads, CPCs dropped as competition shrank; yet, critically, consumer demand held steady with clicks up 18%! My other takeaways: Tariffs have not impacted ad spend, and in many cases, retailers are benefiting from lower CPCs and steady clicks. Amazon Sponsored Products click growth soared to 19%, the strongest growth observed for the format since Q4 2022, while Google paid search click growth was the highest it’s been since Q4 2023. Advertiser spending on Google shopping inventory across both standard Shopping and Performance Max campaigns was up 19% year over year in Q2, compared to just 8% in Q1. Shopping ad clicks rose 18%, up from 9% a quarter earlier, while average CPC grew just 1%. That’s the search advertising landscape today, but what about the impact of AI on organic search? Does search advertising need to supplement any missing traffic from zero-click search and AI Overviews? Despite organic search macro changes affecting most industries from Google AI Mode and AI Overviews canibalizing clicks, eCommerce is somewhat insulated in Google search (for the moment). According to @BrightEdge’s recent report, e-commerce-related queries experienced a modest 4% AIO growth, compared to other verticals like education and healthcare, which saw 87% AIO growth. That being said, Google is not the whole picture. Looking more holistically at GenAI search and answer engines such as ChatGPT, Perplexity, and Claude, traffic to U.S. retail websites from Generative AI sources jumped 1,200%, according to @Adobe. What does this all mean for advertisers in retail? My advice is: - Now is a great time for search advertisers to take advantage of lower CPCs. - There is strong consumer engagement on Shopping Ads, keep investing in this format to meet the demand. - Organic traffic will become more diverse as traditional SEO is augmented with Generative Engine Optimization (GEO) to capture consumer demand and maximize GenAI citations and clicks. - Retailers should keep an eye on Google AIO trends for eCommerce, since while eCommerce AIO growth is modest for now, change can happen quickly.

Cannes 2025: Women Entrepreneurs Driving AI Startups

In this session from Cannes 2025 at Salon Culture Conversations, Purva Gupta joined a panel of visionary women, including Carolyn Pitt, Esq, Founder and CEO of Productions.com, Verena Papik, CEO & Founder of Talkalytics, and Carolyn Murphy, GM Americas of Springboards, to discuss the AI ecosystem in advertising and media (...)
Cannes 2025 Live Shot of Session

AI Slop vs Creme-of-the-Crop: Optimizing Product Content Generation with AI

AI slop isn’t just a buzzword; it’s a threat to brand reputation and paid and organic performance. See how and why brands can avoid sloppy AI-generated product copy.
AI Slop John Oliver Segment Preview for Lily AI Blog Post

From Experimentation to Full AI Vibes at Rue Gilt Groupe

In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.
CommerceNext 2025 RGG Josh Platt SessioN Blog Square Tile

5 Times Google and Meta Disrupted Organic Traffic & SEO, and What’s Next for Retail

Over the past decade, Google and Meta’s evolving algorithms and zero-click features have repeatedly disrupted SEO and organic traffic strategies—our predictions for retail and what comes next.
Blog Post: Decade in Review: 5 Times Big Tech Disrupted Organic Traffic & SEO, and 3 Predictions for Retail.

3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers

As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.
Overview from SEO expert Aleyda Solis on SEO vs GEO

How Merrell is Connecting with Gen Z and Millennials, From SEM to GEO: Webinar Q&A Recap

In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!

From SEM to GEO: Learn How Merrell is Connecting with Gen Z and Millennials

In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.
In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.

Lily AI Launches Product Content Optimization for SEO, AEO & GEO

In the AI era, your product content has never been more critical for maximizing both AI and consumer discovery. Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.
Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.

Product Discovery Disrupted: From SEO to GEO and Beyond

AI is more than hype and headlines; it is visibly reshaping shopping in ways that consumers are fast adopting. Download the Product Discovery Disrupted playbook to learn the new strategies for SEO, GEO, SEM, on-site, in social, and beyond.
Product Discovery Disrupted: From SEO to GEO and Beyond - From Lily AI