Details Matter: In Home Decor, The Little Things Mean Everything
What are the latest online shopping trends & tech specifically for decor?
In January 2025, Lily AI surveyed over 2,000 U.S. consumers to answer that question in order to uncover fresh insights into shopper expectations and behavior. How do different generations discover new products, how do people prefer to shop, and how do they feel about the online shopping experience?
In this new eBook, Details Matter: In Decor, The Little Things Mean Everything, we analyze home product shopping data to distill unique and actionable insights specifically for furniture, furnishings, and decor brands and retailers.
Download Lily AI’s new eBook to discover unique trends from the research, or scroll down for key highlights!
Trusted by global brands and retailers
Key 2025 Consumer Shopping Survey Findings
84%
Of decor shoppers reported that it takes up to 6 search attempts to come close to what they are looking for
54%
Use descriptive words to convey a specific style or vibe to help them narrow their search
82%
Are willing to buy home decor items online.
43%
Find too many choices overwhelming when shopping online for home goods, furnishings, and decor.