Resources

How J.Crew Uses AI To Delight Customers and Power Sales Growth

How J.Crew Uses AI To Delight Customers and Power Sales Growth

In this discussion recorded at CommerceNext 2023, J.Crew’s Chief Technology Officer, Danielle Schmelkin, spoke with Lily AI Co-Founder and CEO, Purva Gupta, about the practical applications of AI that the J.Crew team uses to transform e-commerce, merchandising, and marketing.

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Lily AI – Think Like Your Customer

Video
Lily AI – Think Like Your Customer

Lily AI is the first platform that bridges the gap between brand-speak and customer-speak to drive exponential growth for companies large and small. Lily AI seamlessly injects customer-centric product attributes into site search engines, recommendation systems, SEO/SEM capabilities and item setup processes to drive exponential lifts in traffic, conversion, revenue and brand loyalty.

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Lily AI – Different Shoppers Search Uniquely

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Lily AI – Different Shoppers Search Uniquely

Different shoppers search uniquely. What one person calls one item of clothing, jewelry or home decor, another often calls it another thing – and this gap in how your customers search for the relevant products they’re looking to buy leads to many who come in once, search for something, and then leave when they don’t find what they’re looking for. Learn more in this short video about the power of a robust, synonym-optimized product attribute taxonomy that converts.

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