Resources

Effective and accurate home product attribution that bridges the gap between brand-speak and customer-speak can not only help your shoppers find exactly what they’re looking for, it can also help deliver higher conversion rates, more full-margin sales, and increased sell-through.

A lack of customer-centered product attribution data has compounding negative effects across the retail value chain, and it starts right at item set-up. This infographic shows where it breaks down, and how to re-optimize it.

A retailer’s stack is only as powerful as the enriched product data that gets fed into it. Learn more about product data enrichment, and why connecting shoppers with what they’re really looking for is key.