From Experimentation to Full AI Vibes at Rue Gilt Groupe

In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.

See Lily in action
Book a personalized demo and see how Lily can grow your retail revenue.
Related Blogs
Agentic commerce: what it is, what changed in 2026, and what a brand actually has to do
Agentic commerce is AI agents buying on a shopper's behalf. What changed in 2026, what an agent reads from your catalog, and what to fix before Q4.
By Lily AI
Does feed optimization increase sales? The anatomy of a controlled test
Does feed optimization increase sales? Yes, against a control. Get the full test design: matched spend, 28-day holdout, difference-in-differences.
By Lily AI
How AI Shopping Assistants Actually Pick Which Products to Recommend
AI shopping assistants retrieve before they rank. See what each surface reads from your product record, and which missing attributes disqualify you.
By Lily AI