Over the past decade, Google and Meta’s evolving algorithms and zero-click features have repeatedly disrupted SEO and organic traffic strategies—our predictions for retail and what comes next.
As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.
In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!
Breaking down what retailers need to know about Google AI Mode’s query fan-out technique and thematic search, and the challenges and opportunities it poses for digital, marketing, and SEO teams.
