Beauty Unmasked: What New Consumer Shopping Research Means for Beauty Brands and Retailers

From lippies to skincare layering and scalp training, beauty brands and retailers must not only speak the language of today’s consumers but also, in the age of AI, keep tabs on how product discovery is evolving.

In Lily AI’s new eBook, The Beauty Industry Unmasked: The Buzzwords That Leave Consumers Lost, we analyze data from our 2025 consumer shopping survey to distill unique and actionable insights specifically for cosmetics, haircare, and skincare brands and retailers.

Check out our infographic below for all of the highlights from our new beauty ebook!

The Beauty Industry Unmasked: The Buzzwords That Leave Consumers Lost

In this new beauty eBook, we analyze the findings from our January 2025 consumer shopping survey data to distill unique and actionable insights specifically for cosmetics, haircare, and skincare brands and retailers.
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