The Rosette Moment: Bridal and Beyond
In tandem with the launch of its Wedding Registry experience, Etsy released its 2023 wedding trends.
Of those highlighted trends are rosettes – a delicate and whimsical 3D floral detail that adds a romantic touch to any wedding dress. Etsy has reported a surge in searches for floral wedding dresses, which have increased by 78%. Additionally, searches for 3D flower veils and 3D flower dresses have risen by 35% and 32%, respectively.
The flower choker trend of this year has also seen a significant increase in searches, with a rise of 159%. Notably, the flower choker can be worn by brides well beyond their wedding day.
The Enduring Popularity of Rosettes
The popularity of dreamy rosettes can be attributed to their versatility. They can be incorporated into various dress styles and accessories, from the most modern to the most traditional. They can add a touch of modesty and bohemian flair to a sheer lace or crochet dress or a romantic touch to a structured satin or taffeta gown or even a sheer but edgy minidress.
Following that sentiment, the rosette trend has gone beyond bridal fashion and has recently made their mark in prominent events like the Met Gala, widely regarded as fashion’s grandest night. Wedding day and beyond From the big day and various wedding events, to date night, pool parties and summer vacation, dreamy rosettes are a great way to weave in a romantic, ethereal aesthetic.
Take Sofia Richie, for example, who shared her take on the delicate trend on her honeymoon this year. Sofia was noted to wear a white single-shoulder top embellished with rosette details from Magda Butrym and wide-leg pants from Christopher Esber and paired the outfit with a Loro Piana pouch and hot pink Oscar de la Renta floral earrings to complete the look. The inclusion of rosettes in one of her first honeymoon looks follows the 300% CHANEL search spike Sofia created during her wedding week when she served up various quiet luxury looks mainly featuring CHANEL.
Shopping the Rosette Look
While many retailers and brands have already embraced this trend as part of their Spring/Summer collections, LoveShackFancy’s take on dreamy rosettes works seamlessly with their entire collection of famously romantic, ethereal, and elegant pieces.
To shop the rosette look, we’re loving their:
- Grover Maxi Skirt – with enchanting floral appliques
- Jessilyn Mini Dress – featuring an alluring large fixed rosette
- LoveShackFancy x Lova The Flower Gold Earrings – the perfect statement accessory
All of which can be paired with the incredible handbags and shoes from their Sophia Webster collection:
How to Harness AI to Capitalize on Rosettes
Applying trends to your product catalog is the easiest way to operationally curate trend collections like rosettes.
But without AI, this process is easier said than done. With AI-powered product attribution from Lily AI, brands and retailers can automatically enrich their entire catalog with not just product details like embellishments, closures, and fit, but also styles, occasions, and, you guessed it–the latest trends. Now with the click of a button, marketers, and merchandisers can easily curate product collections for “on-trend” marketing campaigns and launch those promotions faster, to capitalize on trends earlier.
Learn how Lily AI helps retailers and brands capitalize on trends faster in our Trends Attribution 101 post!
Trend Identification in the Age of Social with Lily AI
