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Cannes 2025: Women Entrepreneurs Driving AI Startups
In this session from Cannes 2025 at Salon Culture Conversations, Purva Gupta joined a panel of visionary women, including Carolyn Pitt, Esq, Founder and CEO of Productions.com, Verena Papik, CEO & Founder of Talkalytics, and Carolyn Murphy, GM Americas of Springboards, to discuss the AI ecosystem in advertising and media today.

From Experimentation to Full AI Vibes at Rue Gilt Groupe
In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.

3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers
As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.

How Merrell is Connecting with Gen Z and Millennials, From SEM to GEO: Webinar Q&A Recap
In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!

Lily AI Co-Founder Purva Gupta Joins Cannes Lions Panel of Female Founders in AI
Lily AI Takes On Cannes Lions, or Should We Say, Cannes Lioness?