As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.
In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!
Lily AI Takes On Cannes Lions, or Should We Say, Cannes Lioness?
Breaking down what retailers need to know about Google AI Mode’s query fan-out technique and thematic search, and the challenges and opportunities it poses for digital, marketing, and SEO teams.
Lily AI is excited to return to the CommerceNext stage for the third year in a row! This time, we’ll be joined by Josh Platt, SVP Product at Rue Gilt Groupe, to discuss their story of innovating with AI across advertising and e-commerce.
At Google I/O 2025, the tech giant unveiled the next iteration of their search technology with “AI Mode.” But is it revolution or evolution? We break down what retail search marketers need to know.
Defining GEO vs SEO, and why product content optimization is the gift that keeps on giving in retail.
Let’s use this new generation of AI technology to free our people from tedious and repetitive tasks so they can focus on creativity, empathy, and connection.
Home decor retailers must not only speak the language of today’s consumers but, in the age of AI, AEO, and GEO, must also keep tabs on how product discovery is evolving.
In fashion, nothing is as iconic and culturally significant as the Met Gala. On the 2025 gala’s midnight blue runway, some of the world’s most influential people in fashion, music, film, and culture gathered to celebrate this year’s theme: Superfine: Tailoring Black Style. Our team of domain experts was watching closely — see our fan favorites!
The convergence of AI and Search is reimagining the product discovery algorithm—one that’s powered by consumer intent and contextual intelligence, driven by natural consumer language, and surfaced by large language models. It’s not about keyword stuffing and other legacy SEO hacks —it’s about clarity, context, and alignment with how people speak, search, and shop today.