Product Discovery Disrupted: From SEO to GEO and Beyond
See why AI disrupted search and shopping for the better, and how to succeed in the new world of AI-powered search and shopping across paid, organic, and on-site.
Download our new playbook to see:
– The technological and consumer trends shaping search and shopping today, from SEO to GEO and beyond
– The language gaps that exist between how merchants and marketers describe products, and how consumers and machines discover products
– 3 steps for getting started with Product Content Optimization (PCO) to bridge the gaps
– Case studies of retailers and brands that boosted product visibility, discoverability, and sales with PCO
AI is more than hype and headlines; it is visibly reshaping shopping in ways that consumers are fast adopting. Download the Product Discovery Disrupted playbook to learn the new strategies for SEO, GEO, SEM, on-site, in social, and beyond.
Trusted by global brands and retailers
What's Inside
State of AI in Shopping
Generative and Agentic AI innovations are creating disruption almost daily.
Consumer Trend Shockwaves
Technology has advanced, and consumers have already adapted.
Decoding Product Languages
How brands describe products is not typically how ordinary people shop.
Product Content Optimization (PCO)
The critical missing layer in retail’s tech stack.
Getting Started with PCO
3 steps to maximize discovery in the AI Era.
PCO Case Studies
The impact of Lily AI Product Content Optimization for brands and retailers.