Product Attributes

Your products, their lingo

Shoppers often think about products in a different language than brands, leading to failed searches, frustrating experiences, and missed opportunities. Lily bridges this gap by infusing customer language into every part of your business.

  • 25k+ customer-oriented attribute taxonomy
  • 30M+ items tagged per year
  • 3B+ training data points
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up to
$0M
annual incremental sales lift
AI-powered product attributes

Lily analyzes your product images and descriptions, plus clickstream data, then enriches your product descriptions with attributes shoppers want… even if they don’t know it yet.

Trends

Lily constantly updates its AI models with the latest trends, micro-occasions, and styles, to make sure your products reflect the zeitgeist as it happens.

Synonyms

Shoppers use different words to search for the same item. Lily’s synonyms library incorporates these terminology differences into your product metadata to cover all possibilities.

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Data

AI Built For Retail

AI isn’t one-size-fits-all. Lily’s AI is built on retail data to solve retail-specific problems.

Data sources

Lily combines retailer data, public data, and proprietary data, to make retail-customized solutions with proven results.

Domain expertise

Lily’s retail experts and stylists are constantly adding the latest micro and macro trends to our models to ensure your product language is up to date.

Continuous machine learning

Performance data is constantly routed back to our AI models to steadily improve your results.

Workflows

We get your AI workflows up and running

Lily’s workflows are a powerful operations layer designed to seamlessly integrate with your existing tech, ensuring ROI by getting you up and running quickly.

Ingestion

Lily’s ingestion process automatically normalizes data from multiple sources, reducing issues from manually preparing data.

Integrations

Lily integrates quickly and smoothly into your existing retail tech stack to get you started ASAP.

Business Logic

Workflows align to your tech stack to deliver the right data to the right downstream systems, incorporating logic rules like whether to overwrite existing fields or not.

Business Logic

We get your AI workflows up and running

Workflows align to your tech stack to deliver the right data to the right downstream systems, incorporating logic rules like whether to overwrite existing fields or not.

Ingestion

Lily’s ingestion process automatically normalizes data from multiple sources, reducing issues from manually preparing data.

Integrations

Lily integrates quickly and smoothly into your existing retail tech stack to get you started ASAP.

Business Logic

Workflows align to your tech stack to deliver the right data to the right downstream systems, incorporating logic rules like whether to overwrite existing fields or not.

Integrations

Resource Center

Blog

Golden Opportunity: 3 Actionable Takeaways from Q2 Data from AIOs, GEO, and Digital Advertising

In Q2 2025, ad clicks surged, CPCs were flat, and AI reshaped search. See our 3 actionable takeaways and why now is a golden opportunity for brands and retailers.
I’m often asked: is now the time to dial up, or down, search and shopping ad investments in Google, given the transformation happening in AI and advertising? As an economist first before I was a founder, I first look at the data. @Tinuiti’s Q2 Digital Advertising report is out this week and has fresh insights to help answer this question. One takeaway that popped out to me was that, following Temu, Shein, and Amazon’s pullback on search-based shopping ads, CPCs dropped as competition shrank; yet, critically, consumer demand held steady with clicks up 18%! My other takeaways: Tariffs have not impacted ad spend, and in many cases, retailers are benefiting from lower CPCs and steady clicks. Amazon Sponsored Products click growth soared to 19%, the strongest growth observed for the format since Q4 2022, while Google paid search click growth was the highest it’s been since Q4 2023. Advertiser spending on Google shopping inventory across both standard Shopping and Performance Max campaigns was up 19% year over year in Q2, compared to just 8% in Q1. Shopping ad clicks rose 18%, up from 9% a quarter earlier, while average CPC grew just 1%. That’s the search advertising landscape today, but what about the impact of AI on organic search? Does search advertising need to supplement any missing traffic from zero-click search and AI Overviews? Despite organic search macro changes affecting most industries from Google AI Mode and AI Overviews canibalizing clicks, eCommerce is somewhat insulated in Google search (for the moment). According to @BrightEdge’s recent report, e-commerce-related queries experienced a modest 4% AIO growth, compared to other verticals like education and healthcare, which saw 87% AIO growth. That being said, Google is not the whole picture. Looking more holistically at GenAI search and answer engines such as ChatGPT, Perplexity, and Claude, traffic to U.S. retail websites from Generative AI sources jumped 1,200%, according to @Adobe. What does this all mean for advertisers in retail? My advice is: - Now is a great time for search advertisers to take advantage of lower CPCs. - There is strong consumer engagement on Shopping Ads, keep investing in this format to meet the demand. - Organic traffic will become more diverse as traditional SEO is augmented with Generative Engine Optimization (GEO) to capture consumer demand and maximize GenAI citations and clicks. - Retailers should keep an eye on Google AIO trends for eCommerce, since while eCommerce AIO growth is modest for now, change can happen quickly.
Featured

Cannes 2025: Women Entrepreneurs Driving AI Startups

In this session from Cannes 2025 at Salon Culture Conversations, Purva Gupta joined a panel of visionary women, including Carolyn Pitt, Esq, Founder and CEO of Productions.com, Verena Papik, CEO & Founder of Talkalytics, and Carolyn Murphy, GM Americas of Springboards, to discuss the AI ecosystem in advertising and media (...)
Cannes 2025 Live Shot of Session
Blog

AI Slop vs Creme-of-the-Crop: Optimizing Product Content Generation with AI

AI slop isn’t just a buzzword; it’s a threat to brand reputation and paid and organic performance. See how and why brands can avoid sloppy AI-generated product copy.
AI Slop John Oliver Segment Preview for Lily AI Blog Post
Featured

From Experimentation to Full AI Vibes at Rue Gilt Groupe

In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.
CommerceNext 2025 RGG Josh Platt SessioN Blog Square Tile
Blog

5 Times Google and Meta Disrupted Organic Traffic & SEO, and What’s Next for Retail

Over the past decade, Google and Meta’s evolving algorithms and zero-click features have repeatedly disrupted SEO and organic traffic strategies—our predictions for retail and what comes next.
Blog Post: Decade in Review: 5 Times Big Tech Disrupted Organic Traffic & SEO, and 3 Predictions for Retail.
Blog

3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers

As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.
Overview from SEO expert Aleyda Solis on SEO vs GEO
Blog

How Merrell is Connecting with Gen Z and Millennials, From SEM to GEO: Webinar Q&A Recap

In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!
Video & Podcasts

From SEM to GEO: Learn How Merrell is Connecting with Gen Z and Millennials

In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.
In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.
Blog

Lily AI Launches Product Content Optimization for SEO, AEO & GEO

In the AI era, your product content has never been more critical for maximizing both AI and consumer discovery. Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.
Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.
Reports & Guides

Product Discovery Disrupted: From SEO to GEO and Beyond

AI is more than hype and headlines; it is visibly reshaping shopping in ways that consumers are fast adopting. Download the Product Discovery Disrupted playbook to learn the new strategies for SEO, GEO, SEM, on-site, in social, and beyond.
Product Discovery Disrupted: From SEO to GEO and Beyond - From Lily AI
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