Product Attributes

Your products, their lingo

Shoppers often think about products in a different language than brands, leading to failed searches, frustrating experiences, and missed opportunities. Lily bridges this gap by infusing customer language into every part of your business.

  • 25k+ customer-oriented attribute taxonomy
  • 30M+ items tagged per year
  • 3B+ training data points
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up to
$0M
annual incremental sales lift
AI-powered product attributes

Lily analyzes your product images and descriptions, plus clickstream data, then enriches your product descriptions with attributes shoppers want… even if they don’t know it yet.

Trends

Lily constantly updates its AI models with the latest trends, micro-occasions, and styles, to make sure your products reflect the zeitgeist as it happens.

Synonyms

Shoppers use different words to search for the same item. Lily’s synonyms library incorporates these terminology differences into your product metadata to cover all possibilities.

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Data

AI Built For Retail

AI isn’t one-size-fits-all. Lily’s AI is built on retail data to solve retail-specific problems.

Data sources

Lily combines retailer data, public data, and proprietary data, to make retail-customized solutions with proven results.

Domain expertise

Lily’s retail experts and stylists are constantly adding the latest micro and macro trends to our models to ensure your product language is up to date.

Continuous machine learning

Performance data is constantly routed back to our AI models to steadily improve your results.

Workflows

We get your AI workflows up and running

Lily’s workflows are a powerful operations layer designed to seamlessly integrate with your existing tech, ensuring ROI by getting you up and running quickly.

Ingestion

Lily’s ingestion process automatically normalizes data from multiple sources, reducing issues from manually preparing data.

Integrations

Lily integrates quickly and smoothly into your existing retail tech stack to get you started ASAP.

Business Logic

Workflows align to your tech stack to deliver the right data to the right downstream systems, incorporating logic rules like whether to overwrite existing fields or not.

Business Logic

We get your AI workflows up and running

Workflows align to your tech stack to deliver the right data to the right downstream systems, incorporating logic rules like whether to overwrite existing fields or not.

Ingestion

Lily’s ingestion process automatically normalizes data from multiple sources, reducing issues from manually preparing data.

Integrations

Lily integrates quickly and smoothly into your existing retail tech stack to get you started ASAP.

Business Logic

Workflows align to your tech stack to deliver the right data to the right downstream systems, incorporating logic rules like whether to overwrite existing fields or not.

Integrations

Resource Center

Featured

From Experimentation to Full Vibes at Rue Gilt Groupe

In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.
CommerceNext 2025 RGG Josh Platt SessioN Blog Square Tile
Blog

5 Times Google and Meta Disrupted Organic Traffic & SEO, and What’s Next for Retail

Over the past decade, Google and Meta’s evolving algorithms and zero-click features have repeatedly disrupted SEO and organic traffic strategies—our predictions for retail and what comes next.
Blog Post: Decade in Review: 5 Times Big Tech Disrupted Organic Traffic & SEO, and 3 Predictions for Retail.
Blog

3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers

As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.
Overview from SEO expert Aleyda Solis on SEO vs GEO
Blog

How Merrell is Connecting with Gen Z and Millennials, From SEM to GEO: Webinar Q&A Recap

In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!
Video & Podcasts

From SEM to GEO: Learn How Merrell is Connecting with Gen Z and Millennials

In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.
In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.
Blog

Lily AI Launches Product Content Optimization for SEO, AEO & GEO

In the AI era, your product content has never been more critical for maximizing both AI and consumer discovery. Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.
Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.
Reports & Guides

Product Discovery Disrupted: From SEO to GEO and Beyond

AI is more than hype and headlines; it is visibly reshaping shopping in ways that consumers are fast adopting. Download the Product Discovery Disrupted playbook to learn the new strategies for SEO, GEO, SEM, on-site, in social, and beyond.
Product Discovery Disrupted: From SEO to GEO and Beyond - From Lily AI
Blog

Retailers, Is Your Product Content Ready for GEO?

Andreessen Horowitz recently declared that Generative Engine Optimization (GEO) is rewriting the rules of search, and they’re not wrong. The SEO era has officially become the SEO and GEO era.
This chart shows the growth in the number of unique domains that received referral traffic from ChatGPT over time. Each point on the chart reflects how many distinct websites were referred traffic from ChatGPT on a given day. The upward trend demonstrates that more domains are benefiting from referrals over time, indicating a broader distribution of traffic across the web.
Blog

Lily AI Co-Founder Purva Gupta Joins Cannes Lions Panel of Female Founders in AI

Lily AI Takes On Cannes Lions, or Should We Say, Cannes Lioness?
Purva Gupta speaking at Cannes Lions 2025 at Salon Culture Conversations
Blog

What Do Retailers Need to Know About Google AI Mode’s Query Fan-Out Technique and Thematic Search?

Breaking down what retailers need to know about Google AI Mode’s query fan-out technique and thematic search, and the challenges and opportunities it poses for digital, marketing, and SEO teams.
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