Get consumers what they want

Lily translates customer-speak into terms search engines can understand, so people find what they’re looking for no matter how they search for it.

Eliminate search noise

From the vaguest descriptions to the longest long tail searches, Lily’s attributes help present a cultivated set of all the right products and none of the wrong ones.

Stay current

Add hot trends and upcoming occasions to your search, expanding from what shoppers want to why they want it.

Recommendations

Better combos from your whole assortment

Better product data improves your ability to understand the why behind customer actions, and improves your recommendations as a result.

0%
of all purchases on 
Amazon are from recommendations
Increase order values

Better recommendations using a wider variety of customer contexts (like trends or styles) mean increased chances of upselling.

Painless integration

Lily optimizes data formatting for recommendation engines, working with your existing tech stack without ripping and replacing.

Faster, better recommendations

Lily lets you augment past customer behavior data with current shopping signal contexts and intents, which fuel recommendations that are more likely to be clicked.

Product Copy Generation

Compelling Product Copy

Automatically generate product copy with Lily AI that’s optimized for conversions while keeping your brand voice intact.

Reduce Costs

Automated title and description generation reduces the time and cost of refreshing your catalog.

Improve Quality

Generative AI solutions are prone to hallucinations that can range from inaccurate to downright offensive. Our retail-specific AI writes accurate, high-converting copy without jeopardizing your brand image.

Improve SEO

Lily’s product copy generation AI generates natural brand-aligned copy that optimizes for clicks and SEO.

Marketplaces

Improve experience across third party sellers

Lily can automatically correct and enrich product data from third party sellers to deliver a unified shopping experience on your platform, reducing time and costs managing third party listings.

Standardize the experience

Automatically normalize attributes across all products from all sellers, so customers get a consistently high-quality shopping experience across your platform.

Detangle your data

Lily harmonizes taxonomies across sellers, for deeper analytics and improved collaboration.

Maximize ROI

Reduce the costs of managing a marketplace, making it easier to add more sellers and add new revenue streams.

Maximize ROI

Improve experience across third party sellers

Reduce the costs of managing a marketplace, making it easier to add more sellers and add new revenue streams.

Standardize the experience

Automatically normalize attributes across all products from all sellers, so customers get a consistently high-quality shopping experience across your platform.

Detangle your data

Lily harmonizes taxonomies across sellers, for deeper analytics and improved collaboration.

Maximize ROI

Reduce the costs of managing a marketplace, making it easier to add more sellers and add new revenue streams.

Filters & Facets

Accurate product inclusion

With Lily’s consistent attributions, no product is left behind.

Category creation

Use Lily’s attributes to create new filter categories, enabling your consumer to shop the latest trends, styles, and occasions.

Show customers what they want

Ensure your filters and facets are helping people narrow down results to get to the items they want quickly.

No rip and replace

Lily seamlessly supplies your existing filters and facets engine with better categories and attributes.

72%

of shoppers said product descriptions are what help them buy

Integrations

Resource Center

Golden Opportunity: 3 Actionable Takeaways from Q2 Data from AIOs, GEO, and Digital Advertising

In Q2 2025, ad clicks surged, CPCs were flat, and AI reshaped search. See our 3 actionable takeaways and why now is a golden opportunity for brands and retailers.
I’m often asked: is now the time to dial up, or down, search and shopping ad investments in Google, given the transformation happening in AI and advertising? As an economist first before I was a founder, I first look at the data. @Tinuiti’s Q2 Digital Advertising report is out this week and has fresh insights to help answer this question. One takeaway that popped out to me was that, following Temu, Shein, and Amazon’s pullback on search-based shopping ads, CPCs dropped as competition shrank; yet, critically, consumer demand held steady with clicks up 18%! My other takeaways: Tariffs have not impacted ad spend, and in many cases, retailers are benefiting from lower CPCs and steady clicks. Amazon Sponsored Products click growth soared to 19%, the strongest growth observed for the format since Q4 2022, while Google paid search click growth was the highest it’s been since Q4 2023. Advertiser spending on Google shopping inventory across both standard Shopping and Performance Max campaigns was up 19% year over year in Q2, compared to just 8% in Q1. Shopping ad clicks rose 18%, up from 9% a quarter earlier, while average CPC grew just 1%. That’s the search advertising landscape today, but what about the impact of AI on organic search? Does search advertising need to supplement any missing traffic from zero-click search and AI Overviews? Despite organic search macro changes affecting most industries from Google AI Mode and AI Overviews canibalizing clicks, eCommerce is somewhat insulated in Google search (for the moment). According to @BrightEdge’s recent report, e-commerce-related queries experienced a modest 4% AIO growth, compared to other verticals like education and healthcare, which saw 87% AIO growth. That being said, Google is not the whole picture. Looking more holistically at GenAI search and answer engines such as ChatGPT, Perplexity, and Claude, traffic to U.S. retail websites from Generative AI sources jumped 1,200%, according to @Adobe. What does this all mean for advertisers in retail? My advice is: - Now is a great time for search advertisers to take advantage of lower CPCs. - There is strong consumer engagement on Shopping Ads, keep investing in this format to meet the demand. - Organic traffic will become more diverse as traditional SEO is augmented with Generative Engine Optimization (GEO) to capture consumer demand and maximize GenAI citations and clicks. - Retailers should keep an eye on Google AIO trends for eCommerce, since while eCommerce AIO growth is modest for now, change can happen quickly.

Cannes 2025: Women Entrepreneurs Driving AI Startups

In this session from Cannes 2025 at Salon Culture Conversations, Purva Gupta joined a panel of visionary women, including Carolyn Pitt, Esq, Founder and CEO of Productions.com, Verena Papik, CEO & Founder of Talkalytics, and Carolyn Murphy, GM Americas of Springboards, to discuss the AI ecosystem in advertising and media (...)
Cannes 2025 Live Shot of Session

AI Slop vs Creme-of-the-Crop: Optimizing Product Content Generation with AI

AI slop isn’t just a buzzword; it’s a threat to brand reputation and paid and organic performance. See how and why brands can avoid sloppy AI-generated product copy.
AI Slop John Oliver Segment Preview for Lily AI Blog Post

From Experimentation to Full AI Vibes at Rue Gilt Groupe

In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.
CommerceNext 2025 RGG Josh Platt SessioN Blog Square Tile

5 Times Google and Meta Disrupted Organic Traffic & SEO, and What’s Next for Retail

Over the past decade, Google and Meta’s evolving algorithms and zero-click features have repeatedly disrupted SEO and organic traffic strategies—our predictions for retail and what comes next.
Blog Post: Decade in Review: 5 Times Big Tech Disrupted Organic Traffic & SEO, and 3 Predictions for Retail.

3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers

As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.
Overview from SEO expert Aleyda Solis on SEO vs GEO

How Merrell is Connecting with Gen Z and Millennials, From SEM to GEO: Webinar Q&A Recap

In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!

From SEM to GEO: Learn How Merrell is Connecting with Gen Z and Millennials

In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.
In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.

Lily AI Launches Product Content Optimization for SEO, AEO & GEO

In the AI era, your product content has never been more critical for maximizing both AI and consumer discovery. Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.
Lily AI’s latest launch transforms product content for visibility in both algorithmic search and generative discovery engines across SEO, AEO, and GEO.

Product Discovery Disrupted: From SEO to GEO and Beyond

AI is more than hype and headlines; it is visibly reshaping shopping in ways that consumers are fast adopting. Download the Product Discovery Disrupted playbook to learn the new strategies for SEO, GEO, SEM, on-site, in social, and beyond.
Product Discovery Disrupted: From SEO to GEO and Beyond - From Lily AI