Beauty Unmasked: Consumer Insights for Beauty Brands and Retailers
What are the latest online shopping trends & tech specifically for beauty?
In January 2025, Lily AI surveyed over 2,000 U.S. consumers to answer that question in order to uncover fresh insights into shopper expectations and behavior. How do different generations discover new products, how do people prefer to shop, and how do they feel about the online shopping experience?
In this new eBook, The Beauty Industry Unmasked: The Buzzwords That Leave Consumers Lost, we analyze the beauty product shopping data to distill unique and actionable insights specifically for cosmetics, haircare, and skincare brands and retailers.
Download Lily AI’s new eBook to discover unique trends from the research, or scroll down for key highlights!
Trusted by global brands and retailers
Key 2025 Consumer Shopping Survey Findings
84%
Of beauty shoppers reported that it takes up to 6 search attempts to come close to what they are looking for
80%
Said they have given up on an online search because they couldn’t find what they wanted.
85%
Said that if they can’t find the exact product they want on a website, they’ll buy from another brand or retailer instead.
66%
Said retailers use descriptions that can make it hard for them to find what they want.