Marketing

Increase Visibility,
Traffic, and Sales

Optimize Optimize

  • Impressions +2-18%
  • Traffic +2-29%
  • PDP Views +5-36%
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Google Ads

Drive superior Google Ads performance by optimizing your product data from the start and continuously refining it with performance-driven insights for maximum paid ads visibility across Google surfaces. Harness the full power of Google Merchant Center by leveraging every feature and field for dynamic feed enrichment.

AEO and GEO

Transform your product content for the new era of discovery by optimizing your catalog for AEO and GEO. Enriched with consumer language, structured metadata, and AI-ready schema, your products are found and recommended across Google and generative AI platforms like ChatGPT and Perplexity.

Traditional SEO

Don’t let unstructured or irrelevant data limit your organic reach. Lily AI enriches your website and Google Merchant Center with consumer-centric attributes, titles, and descriptions and optimizes metadata and schema so your products rank higher, attract more organic traffic, and drive more sales.

Change the Way Consumers Experience Search with Data and Analytics

Take personalized marketing to new heights by weaving consumer insights into your product titles and descriptions

Lily AI’s no-code integration with GMC delivers a fast track to product data optimization and activation.

drive a
0%
increase in sales
Influence Your Ad Rank

Lily AI improves your product content with high-quality, contextually relevant, and structured content, contributing to enhanced ad visibility and overall campaign performance.

Improve Your Quality Score

Lily AI delivers consumer-centered product copy and rich, structured information to improve ad relevance, expected CTRs and landing page shopping experiences, all of which drive up quality scores.

Advance Your Analytics

Lily AI is always on, analyzing search behavior, interpreting context and intent, and updating your product content, metadata and schema markup with the latest consumer-driven intelligence.

Customer-first Retail Media Networks

Maximize retail media advertising growth

Improve retail media performance with deeper insights into your shoppers’ needs and behaviors.

Audience

Connect with your high-intent audience using their shopping language.

First party data

Improve your ad targeting using deterministic customer shopping signals.

56%

of consumers worldwide
search for product info through a search engine

Ad inventory optimization

Improve your ad inventory effectiveness with customer-centric product titles and descriptions.

Integrations

Resource Center

Product Attributes 101: The Importance of Enriched, Structured, Natural Language Details for AI Discovery

The right attributes speak the language of both consumers and machines alike, helping humans, search engines, and AI agents discover your products. Here, we explain why product attribution is foundational for optimizing product content.

7 Hot Takes on AI from Female Execs & Founders at Cannes Lions

At Cannes Lions, female leaders in AI came together for a candid conversation about the role of AI in advertising and business today. Here are seven hot takes from the session.
Cannes 2025 7 Key Takeaways | Lily AI

Q2 2025 Retail Trends: 3 Opportunities for Google, Meta, SEO, AIO, AEO & GEO

In Q2 2025, ad clicks surged, CPCs were flat, and AI reshaped search. See our 3 actionable takeaways and why now is a golden opportunity for brands and retailers.

Cannes 2025: Women Entrepreneurs Driving AI Startups

In this session from Cannes 2025 at Salon Culture Conversations, Purva Gupta joined a panel of visionary women, including Carolyn Pitt, Esq, Founder and CEO of Productions.com, Verena Papik, CEO & Founder of Talkalytics, and Carolyn Murphy, GM Americas of Springboards, to discuss the AI ecosystem in advertising and media (...)
Cannes 2025 Live Shot of Session

AI Slop vs Creme-of-the-Crop: Optimizing Product Content Generation with AI

AI slop isn’t just a buzzword; it’s a threat to brand reputation and paid and organic performance. See how and why brands can avoid sloppy AI-generated product copy.
AI Slop John Oliver Segment Preview for Lily AI Blog Post

From Experimentation to Full AI Vibes at Rue Gilt Groupe

In this session recorded at CommerceNext 2025, Josh Platt, SVP Product at Rue Gilt Groupe, and Purva Gupta, Co-Founder and CEO of Lily AI, share the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.
CommerceNext 2025 RGG Josh Platt SessioN Blog Square Tile

5 Times Google and Meta Disrupted Organic Traffic & SEO, and What’s Next for Retail

Over the past decade, Google and Meta’s evolving algorithms and zero-click features have repeatedly disrupted SEO and organic traffic strategies—our predictions for retail and what comes next.
Blog Post: Decade in Review: 5 Times Big Tech Disrupted Organic Traffic & SEO, and 3 Predictions for Retail.

3 Ways GEO vs SEO Tactics Converge, and the Role of Product Content Optimization for Retailers

As discovery expands beyond traditional search engines (SEO) to include generative platforms (GEO), retailers must ensure new products can be found to be sold, everywhere. See where SEO and GEO tactics diverge and converge today.
Overview from SEO expert Aleyda Solis on SEO vs GEO

How Merrell is Connecting with Gen Z and Millennials, From SEM to GEO: Webinar Q&A Recap

In Lily AI’s recent eMarketer webinar, our discussion about how Merrell is thriving in the AI era of search and discovery inspired many great questions in the live audience chat. Here we recap and expand on that webinar Q&A!

From SEM to GEO: Learn How Merrell is Connecting with Gen Z and Millennials

In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.
In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.