Marketing

Increase Visibility,
Traffic, and Sales

Transform SEO and SEM strategies
with product content customized for
Google Search, Google Ads, and beyond.

  • Impressions +2-18%
  • Clicks +2-29%
  • PDP Views +5-36%
Book a demo

Google Merchant Center

Maximize GMC’s potential with a dual focus on foundational settings and advanced product optimizations for improved paid and organic visibility across Google’s ecosystem. Gain competitive edge by fully utilizing all possible features and fields for feed management that does more than manage product data but actually drives revenue.

Performance Max +

Improve the impact of your Search, Display, Smart, Shopping Ads and Performance Max campaigns through product title and description engineering. Influence ad relevance and quality scores with automatically applied, dynamically assembled product content enriched with real-time consumer search intent insights.

Organic Search

Don’t let incomplete, unclear or missing product data become a negative factor in Google’s search algorithms. Ensure your products are presented to shoppers by enriching website and GMC product content with reliable, relevant, and consumer-centric attributes, titles, and descriptions.

Change the Way Consumers Experience Search with Data and Analytics

Take personalized marketing to new heights by weaving consumer insights into your product titles and descriptions

Lily AI’s no-code integration with GMC delivers a fast track to product data optimization and activation.

drive a
0%
increase in sales
Influence Your Ad Rank

Lily AI improves your product content with high quality, contextually relevant, and timely details, contributing to enhanced ad visibility and overall campaign performance.

Improve Your Quality Score

Lily AI delivers consumer-centered product copy and rich, detailed information to improve ad relevance, expected CTRs and landing page shopping experiences, all of which drive up quality scores.

Advance Your Analytics

Lily AI is always on, analyzing search behavior, interpreting context and intent, and updating your product content with the latest consumer-driven intelligence.

Customer-first Retail Media Networks

Maximize retail media advertising growth

Improve retail media performance with deeper insights into your shoppers’ needs and behaviors.

Audience

Connect with your high-intent audience using their shopping language.

First party data

Improve your ad targeting using deterministic customer shopping signals.

56%

of consumers worldwide
search for product info through a search engine

Ad inventory optimization

Improve your ad inventory effectiveness with customer-centric product titles and descriptions.

Integrations

Resource Center

Advertising’s Blind Spot: The Role of Product in Audience Targeting and Personalization

For all of the advertising industry’s focus on personalization and the consumer, there is still one glaring blind spot in their equation: what about product?

AI Training Data: Why It’s GIGO When Building Next Generation Frontier Firms

In the concept of a Human and AI hybrid “Frontier Firm”, AI is more than a tool — it is an active collaborator, capable of understanding context and providing nuanced recommendations. Yet achieving this new model of AI-supercharged productivity requires a critical upfront investment: quality training data.

Lily AI’s Six Must-See Sessions at POSSIBLE Miami 2025

POSSIBLE has been dubbed the Cannes of the US, and this year, the 2025 agenda lives up to the hype! See Lily AI’s top six must-see sessions.

Beauty Unmasked: What New Consumer Shopping Research Means for Beauty Brands and Retailers

From lippies to skincare layering and scalp training, beauty brands and retailers must not only speak the language of today’s consumers but also, in the age of AI, keep tabs on how product discovery is evolving.

Consumer Insights for Beauty Brands and Retailers: The Latest in Online Shopping Trends & Tech

In this new beauty eBook, we analyze the findings from our January 2025 consumer shopping survey data to distill unique and actionable insights specifically for cosmetics, haircare, and skincare brands and retailers.

What is Product Content Optimization? 3 Things to Know

Here are three things that brands, retailers, and agencies need to know about product content optimization in the age of AI, and how it unlocks greater brand visibility, more web traffic, and higher sales.

From Vibe Coding to Vibe Marketing and Content Optimizing

With AI-powered solutions like Lily’s Product Content Optimization platform, we’re flipping the script and making it easier than ever for brands and retailers to vibe with AI.

How A.L.C. Boosted Full Catalog Product Discovery on Google with Lily AI

A.L.C. drove 129% more sales and boosted non-brand search by 88%, reaching more new customers and boosting product visibility in search and on Google.

Fashion Forward: What New Consumer Shopping Research Means for Fashion Brands and Retailers

Some trends never go out of style. According to our new Fashion Forward eBook, AI is becoming one of them for consumers and retailers alike!

Consumer Insights for Fashion Brands and Retailers: The Latest in Online Shopping Trends & Tech

In this new fashion eBook, we analyze the findings from our January 2025 consumer shopping survey data to distill unique and actionable insights specifically for apparel, accessories, and footwear brands and retailers.