Think like your customers with Lily AI
Learn how to supercharge product discovery and sales with AI-powered, customer-centric product attribution.
Request a Demo 
From SEM to GEO: Learn How Merrell is Connecting with Gen Z and Millennials
In this eMarketer webinar on June 17th, 2025, presenters Purva Gupta, Co-Founder and CEO of Lily AI and Jane Smith, VP of Digital Marketing at Merrell, discuss how Merrell is connecting with Gen Z and millennials through new consumer discovery paths, from SEO to GEO and beyond.