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How Do You Tackle Personalization in Online Retail When Your Shoppers are Anonymous?
Personalization in the retail experience was traditionally driven by sales associates, who — if they were good — could make educated guesses about a customer’s preferences and make memorable connections that resulted in return shoppers. E-commerce retailers (and tech companies in general) address personalization by attaching purchase history and other metrics and demographics to every user account, which over time yields rich sets of individualized data.
June 29, 2021
