If you’re a retailer in beauty e-commerce, you’re probably familiar with the fact that, like apparel, shopping for beauty products is an experience where one size (or shade) does not fit all.
When a consumer goes online to look for their next beauty product, they not only want to find the right product that serves as a reflection of themselves, they want to find the right product without breaking a sweat (or smudging their mascara). Done beautifully, retailers can help e-commerce customers match with the products they’re really looking for, while helping themselves thrive in today’s shifting beauty landscape.
In our guide, Beauty is Personal: How to Deliver on Beauty E-Commerce Product Attributes, discover the ins and outs of the historical and modern evolution of the beauty industry, as well as some big recent shifts in the current beauty landscape.
Want a little more info about the guide first? Preview the guide here!